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  1. #1
    ABW Ambassador
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    I found this URL thanks to webmistress.

    Amazon's Alexa ToolBar Program for Webmasters

    Call to ABW. Amazon has publicly kicked all the "parasitic software programs" out of their associate program and publicly renounced them.

    I would *really* like to get some feedback on the URL above and if you feel it is parasitic in nature. The toolbar allows Amazon affiliates to "brand" their URL to the Alexa application. This way if anyone clicks off the toolbar to Amazon, or on a related book link that affiliate gets the Amazon credit and not the site they were on.

    Also do you feel that webmasters that promote Alexa in this fashion are becoming "mini-parasites", (lice or ticks or whatever you choose) themselves?

    regards,
    Wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

  2. #2
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    If I'm viewing an affiliate site with a book review on it, why would I suddenly want to go to the hassle of trying to locate the same book using the search tool on the toolbar?

    Since, unlike webmasters, users don't get a financial benefit of any kind from using the toolbar (and hence won't be "going out of their way to use it"), I think it's just inside the "safe" line dividing parasitic tools from non-parasitic tools.

    After all, it:-

    A) Will still credit the affiliate site if somebody clicks on an Amazon.com link on their page
    B) Doesn't (as far as I understand it) change its behaviour in any way depending on the page you're visiting i.e. it doesn't suddenly "flash" if you're visiting Barnes & Noble

    It's more like having a much larger-than-average bookmark (but an interactive one) that contains an affiliate-endcoded link back to Amazon.com

    After all, a knowledgeable user could drag an affiliate-encoded link onto their "Links" button bar in IE and have it permanently displayed with only a click required to go to Amazon.com.

    I'm interested to see what others think of it - frankly, it seems like a pretty interesting proposition since I run several sites that visitors return to frequently, and it would be an easy way of encouraging them to return.

  3. #3
    ABW Ambassador
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    Oh let's say you are viewing a site that has electronic products, or about anything that Amazon has to sell. If I click on the familiar Amazon.com button at the top right (remember I am a newbie user and I see that big button that tells me to click there to go to Amazon) the toolbar affiliate gets credit.


    I agree Edwin, it is very innovative (does it work??) but I am curious how hard-liner anti-parasites will respond.

    I would also suggest you check the terms and conditions carefully because if your account was cancelled for anyone reason that would be the elimination of lot of potential in one fell swoop.

    best,
    Wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

  4. #4
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    Edwin,

    Do you run Genki? Do you know Mark Brownlow (KTK, ibizinterviews)?

    I think I have hit your sites several times before in my web wanderings. [img]/infopop/emoticons/icon_smile.gif[/img]

    -wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

  5. #5
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    quote:
    Originally posted by Wayne Porter- AffTrack:
    Edwin,

    Do you run Genki? Do you know Mark Brownlow (KTK, ibizinterviews)?

    I think I have hit your sites several times before in my web wanderings. [img]/infopop/emoticons/icon_smile.gif[/img]


    Yes, I run GenkiProductions.com.

    I know Mark Brownlow very well - indeed, we worked in ibiz together for 15 months. We usually exchange email daily, but he's on holiday right now and so spared my ramblings for a little while [img]/infopop/emoticons/icon_smile.gif[/img]

    He suggested I run your RevTrends 2 week free promotion on SiteCash.com which I'm busy doing (he's not had much in the way of stats back from you, unless that changed recently though...)

    Your post reminded me that I ought to set my signature up [img]/infopop/emoticons/icon_smile.gif[/img]

  6. #6
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    Re. the Amazon toolbar, I'm sure you'll find people who aren't in favour of it... but since AFAIK any webmaster can distribute it from their own site, it's about as level a playing field as you can find out there!

    (Of course, bigger sites will get the lion's share of toolbar installs - just like they get the lion's share of EVERYTHING - it's called "real life")

  7. #7
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    Edwin,

    It is indeed a small world [img]/infopop/emoticons/icon_smile.gif[/img]. I know Mark via e-mail and I enjoy his writing. Glad to hear he is getting some rest.

    Regarding CPM vs. EPC. In the case of the few GP sites I viewed eCPM might be the better analysis tool. Shopping sites tend to be very "fluid" in nature and yours appear to be content focused. So you are monetizing space. I would look into the spaces I create though and try to shift to inventory that maximizes CPM i.e. shifting site design to accomodate skyscrapers.

    Regarding Amazon. I feel it is ok too. But I bring it up because I think it is an interesting "twist" on software implementation.

    best,
    Wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

  8. #8
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    quote:
    Originally posted by Wayne Porter- Regarding CPM vs. EPC. In the case of the few GP sites I viewed eCPM might be the better analysis tool. Shopping sites tend to be very "fluid" in nature and yours appear to be content focused. So you are monetizing space. I would look into the spaces I create though and try to shift to inventory that maximizes CPM i.e. shifting site design to accomodate skyscrapers.


    Here's something interesting about my main site: every single time I've "reduced" the ad burden by going to less in-your-face ads like text ads and the like, my revenue has increased. I used to have more banners, buttons and a popup - threw most of those away in favour of elegantly presented text, carefully targeted... So in this very specific case, skyscrapers would be a huge backward step. But I appreciate the suggestion!

    --
    Genki Productions http://www.genkiproductions.com/
    Free Email - Affiliate Programs - Web Promotion Tips - Jobs in Japan

  9. #9
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    Edwin,

    I am a big fan of contextually blended text ads! [img]/infopop/emoticons/icon_smile.gif[/img] It makes the most sense since people READ online. I think the real key is targeting. People don't view targeted ads as a nuisance.

    How about text ad formats that utilize the same space of skyscraper? One of the best I have seen are the ones from TechnoScout. They read like little "mini-headlines" and they click out to a product review. I have found myself clicking on them and I am one cynical ad viewer.

    -wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

  10. #10
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    Right now the mix of ads is working pretty well... I'm getting the equivalent of $3-4 CPM (per 1,000 *pageviews*) which for a freebie site seems pretty good to me [img]/infopop/emoticons/icon_smile.gif[/img]

    I have some more fine-tuning to do on some of the ads on the sub-sections of the site that should bring this to the $4-5 CPM range by year-end.

    Frankly, I don't want to clutter the site with any more sets of links (even if they bring in the $$$) since the navigation's already pretty complex.

    --
    Genki Productions http://www.genkiproductions.com/
    Free Email - Affiliate Programs - Web Promotion Tips - Jobs in Japan

  11. #11
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    $3-$4 CPM on a freebie site? That is excellent. Don't fix what isn't broke. [img]/infopop/emoticons/icon_smile.gif[/img]

    -wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Advanced & Automated Data Analysis for Performance Marketers.

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