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  1. #1
    Join Date
    January 17th, 2005
    I understand that I should have "call to actions" messages on my websites.

    At the risk of sounding totally stupid -- which I am at this affiliate stuff -- what are they and how do I use them?

    Much appreciated.

  2. #2
    Full Member
    Join Date
    January 17th, 2005
    Hi MrsA.,

    A call to action means website copy (i.e the words on your website) which encourage people to take a particular action.

    Online sales experts the Eisenbergs - - define it so:

    Words that offer the opportunity and encourage the prospect to take action. For example, "Click here to see CM3's new designer colors" or "Add this product to your wish list."

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