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July 1st, 2004, 12:14 PM #1
I saw "Aptimus" pop-under a merchant site after I went to an affiliate site.
> placing the right offers in front of the right customers
Sounds suspicious. Any one heard of them?
At the heart of the Aptimus Network is a proprietary, patent-pending technology and direct marketing process called Dynamic Revenue Optimization™, which automatically determines on a real-time basis the best marketer offers for promotion on each publisher's website and in each e-mail sent. The technology is designed to optimize results for Aptimus' advertisers by placing the right offers in front of the right customers, while maximizing revenues for Aptimus' website publishers. The Company's primary offer presentation formats include cross-marketing promotions at the point of registration, log-in or other transactional activities on websites, online advertising programs, and permission based e-mail marketing campaigns.
July 1st, 2004, 12:54 PM #2