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  1. #1
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    I am in search of effective ways to promote an online information mall. Currently, I am using Adwords and overture, but the responds are still few.

    Anyone have better ideas?

  2. #2
    Member allanc's Avatar
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    I am an affiliate manager for pills, just started two weeks ago, brandpills.com and allpills.net. I used to work for an online casino as affiliate manager for one year.
    We had some affiliates (In the online casino) that had mall sites, didn't made any commission because they don't have a niche, they are too general, no focus on one subject (focus on one keyword). Making a good mall site seems hard...don't know why, maybe it's a lot of work.
    IMO it is like competing with Yahoo...Correct me if I am wrong.
    Can I see your site?

  3. #3
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    they are too general, no focus on one subject (focus on one keyword). Making a good mall site seems hard...don't know why, maybe it's a lot of work.
    I agree, it is better to build Theme Parks instead of Malls

  4. #4
    Member allanc's Avatar
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    First rule of internet marketing for little affiliates that joined recently (LOL):

    Find the tyniest niche...

    Example keyword: buy koala toy bear (I saw it on some other forum, not such good idea, already taken, PR 4 needed).

    Maybe: buy camel toy (good for Iraki kids who lost their home and need consolation)

  5. #5
    Resident Genius and Staunch Capitalist Leader's Avatar
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    We had some affiliates (In the online casino) that had mall sites, didn't made any commission because they don't have a niche, they are too general, no focus on one subject (focus on one keyword). Making a good mall site seems hard...don't know why, maybe it's a lot of work.
    IMO it is like competing with Yahoo...Correct me if I am wrong.
    Okay here's the correction!

    I prefer mall sites for most products.

    I suppose technically you could say it's competing with Yahoo, but IMO that's like comparing a hometown family restaurant with a national (non fast food) restaurant chain. They both serve lots of kinds of food, but the atmosphere still isn't the same. They will draw different crowds, and, if the market is big enough, they should both be able to stay in business just fine.

    I think "The Entire Internet" is certainly a big enough market for not only me and Yahoo, but plenty of other malls as well! There are some people who will always go to Yahoo, but that's not a problem IMO. I figure that anyone using an SE to find the product they want, is not overly impressed with Yahoo's shopping section or they would have just gone there in the first place. Yahoo Search sometimes actually refers a lot of traffic, so that tells me that their shopping section is far from some unescapable vortex for buyers.


    As for a mall site being more work, I find it just the opposite. IMO A mall site is LESS work! If the merchant has multiple product lines in their feed, they have to be fished out and seperated according to type. And if the merchant dies, you're screwed. On a mall site, if a merchant dies it's no biggie, just delete those pages and you still have a *site* left!

    Also--and probably the main thing--I've found it HARDER to get any rank for niche sites! It's hard to get 'em to show up and easier for the whole darned thing to disappear from the SERPs without warning. Malls, on the other hand, tend to have *something* ranking all the time. Just getting links to the front page of a mall is indeed usually a fruitless approach ("shopping" is an extremely competitive keyword), but there's all the other pages which can rank under their individual keywords!

    So I love mall sites, and dislike niche ones.

    All that said--there are some products/services I've found that indeed DO NOT do well on mall sites. The most notorious mall-proof category for me is credit cards/loans. But casinos may well fall into that category, too.

    What does well on a mall site? In my experience, basically the same kind of stuff that does well in physical malls (except with much less emphasis on clothes than physical malls). People don't go to the mall to do their banking/investing or to gamble, though, so it's no real surprise that they don't do that at online malls either.
    There is no knowledge that is not power. ~Hemingway

  6. #6
    Member allanc's Avatar
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    You must know what you say, I take all my words back, sure that if you build a great mall site you will have great sucess.

    I wonder what domain name you would choose for a mall site?

  7. #7
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Quote Originally Posted by allanc
    You must know what you say, I take all my words back, sure that if you build a great mall site you will have great sucess.

    I wonder what domain name you would choose for a mall site?
    >>Great mall = great success

    Provided that the mall site is good (NOT just banners or a link farm), the SEO part is a big ingredient of site success. Of course, the better the site is set up for making sales, the better the conversions--but only if searchers can FIND it in the first place! All the people I've seen that claim malls aren't any good, or that the standard mall structure is/has gone bad, sooner or later the rest of the story comes out--and it becomes apparent that it's not the "mallness" that's the problem with their site, it's that their SEO failed for some reason or another.

    As for domain names, I don't have any specific ideas that I haven't already registered, but usually I pick one out of the air that has something to do with "shopping," "stores," or "mall." But practically any name'll do. After all, the biggest sites on the net are hardly ever named after what they do (Amazon, Google, Yahoo, etc)! Like I said in my other post, "shopping" isn't something most will be able to rank under, so there isn't much benefit to picking an "SEO-ful" name on a mall site. IMO.

    As for your "koala teddy bear" example, I have a couple of comments:

    That would be a single page on a mall site. The keyword-targeting idea itself isn't bad--Going for nichey keywords isn't a bad idea. In fact, most of a mall site's searches come in on nichey keywords!

    For a mall site to rank under a nichey keyword just requires shifting from site-based SEO to per-page SEO...
    There is no knowledge that is not power. ~Hemingway

  8. #8
    Full Member Gjenvick-Gjønvik's Avatar
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    Mall or Niche Site
    We have both online malls and niche sites and for many of the reasons Leader expressed, believe there is room for both - each has advantages and disadvantages.

    Unlike Leaders exprience, we found the online malls required more time and effort to maintain. Our niche sites typically feature one vendor, are easy to update, easier to make dynamic with one feed to deal with, but you always risk having to switch merchants should somthing happen to the original merchant. For example if you have a lingerie site featuring one of the lingerie vendors, if they stop producing or go out of business, you can switch to another lingerie vendor. Of course it may not be the smoothest transistion but you still have the domain and can rebuild easier and faster than starting up a new domain.

    We have also found that are mall sites generally rank better than the niche sites in more keywords and traffic can fluxuate greatly depending on what keywords are the most active at the time. With a niche site, your entire site will fluxuate depending on how narror or how broad of a mix of products you are advertising.

  9. #9
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    ive just made a site that i think would fit the mall discription. its www.*****deals.org its an amazon affiliate shop
    wot do you think

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