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  1. #1
    Newbie
    Join Date
    January 18th, 2005
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    6
    Hi everybody, I'm a beginner at this AM stuff. I am currently working on my first site. I have read Rosalind Gardner's book and it has been very helpful plus, this board is really amazing!
    I have a question about merchant approvals and how it works. When the merchants look over my finished live site what are they looking for? I mean, do I include non-paying links to their home page or do I just put up a site with no merchant links yet? How hard is it to get merchant approval when you are brand new, with little or no traffic? Thank you, Sunshinyday

  2. #2
    ABW Adviser Panel Dynamoo's Avatar
    Join Date
    January 18th, 2005
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    Opposite the Slough of Despond
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    5,465
    Hi Sunshinyday,

    First up.. don't trust everything you read in "affiliate handbooks". If Rosalind Gardner was really earning over $400,000 a year through affiliate marketing, then she'd be too busy making money to write a handbook explaining how others can take away her livelihood. The real people you need to listen to are those who are too busy earning money to spout off endlessly - and you're in the right place to find people like that here!

    Secondly.. actually that's a pretty astute question. What I'd recommend is a "concept" site that looks nicely designed with some barebones information in it, and an explanation on the site that it's under construction pending merchant approval. That's worked for me in the past - give them a good idea of what you are going to do and then apply. Of course, if it's an already established site then merchants will normally fall over each other to knock their competitors off the site
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Most merchants auto approve so you can get them on your site that way. Some want to look at your site first and if they disappove at first you can always reapply later usually. When i first started i was rejected by a few but later when i started to make some money and my site grew a little, i reapplied and usually got in. Also good idea to get a privacy policy. Some merchants won't accept you just because you don't have one.

  4. #4
    Newbie
    Join Date
    January 18th, 2005
    Posts
    6
    Thanks TrustNo1, and Dynamoo... I was concerned that with merchant approval it might be a "can't get the merchants w/o traffic BUT can't get the traffic w/o merchants kind of deal. Thanks again!

  5. #5
    Animal Lover
    Join Date
    January 18th, 2005
    Location
    oz
    Posts
    1,210
    HI sunshinyday,

    welcome to abw!

    I think a lot of merchants just kind of have a quick look at your site just to make sure it's not selling porn, promoting racism etc...The pickier ones will look at the overall 'look' of the site and theme. There are ones that just auto-approve like what Trust says. I don't think they look at traffic as such unless they are wanting to buy advertising space on your site.

    I've never read Rosalind Gardner's book but I read through Ken Evoy's when I first started out. It was simple and easy to understand and very basic. You will learn more at this forum than anywhere else.

    Good luck,
    Oscar
    My DataFeed Scripts - php datafeed scripts for your site
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