Page 1 of 2 12 LastLast
Results 1 to 25 of 27
  1. #1
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Despite the fact that one of our newspaper publishers said we would have billboards over his dead body, we have them for the next four months. In fact, we have eight boards across our market! The message will rotate every month, but here are three of my favorites ...

    Promoting our Jobs channel



    Two for general branding ...





    I don't know how much traffic it will drive, but it certainly has been a morale booster!



    Karl Smith
    phillyBurbs - Your Internet Starts Here

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    2,419
    Awesome philly,

    I like them all!

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    Location
    New York
    Posts
    21,609
    Very nice Karl

    <font size="2" face="Verdana">Haiko


    The secret of success is constancy of purpose. ~ Disraeli
    </font></p>

  4. #4
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    4,423
    Very well done. Funny and to the point.


    Chet

  5. #5
    Affiliate Manager
    Join Date
    January 18th, 2005
    Posts
    739
    This definately isn't the market for it- but I really like the first one- in your face but not annoying

    Jessica Hutson
    Manager of Affiliate Relations/Development
    Interactive Affiliate Network
    http://affiliate.travelnow.com/affiliates/home.jsp

  6. #6
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Jessica:
    That one is a direct copy of a print ad we've been running. When it first ran, some folks (internally) turned their nose up at it. Then traffic (and revenue) for our Jobs channel spiked and the criticism abated. It's the one billboard I pushed the hardest for. Everytime I pass it on the expressway, it makes me smile!


    Karl Smith
    phillyBurbs - Your Internet Starts Here

  7. #7
    Affiliate Manager
    Join Date
    January 18th, 2005
    Posts
    739
    Good choice - I like your intsticts! (I also started in media web work- so I still have a soft spot- I remember my first banner- ugly, but I loved it)

    Jessica Hutson
    Manager of Affiliate Relations/Development
    Interactive Affiliate Network
    http://affiliate.travelnow.com/affiliates/home.jsp

  8. #8
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    We purposely kept the plan under wraps except for a few key people. We knew that if too many people got their fingers in the pie, we'd get a diluted, blah message. We'll probably have another round next year, and we'll be able to promote our shopping channels then!

    Karl Smith
    phillyBurbs - Your Internet Starts Here

  9. #9
    Newbie
    Join Date
    January 18th, 2005
    Posts
    1,037
    What expressway? The Schuykill? I'll keep my eyes peeled for it!! Then you'll hear on KYW that there is a gaper delay westbound as crews work to get my car off the road and onto the "shoulder".


    -patrice

  10. #10
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Actually, the Route 13 expressway. Here's the one negative to the whole thing. We could have had an AWESOME board on I-95, but we had to place boards in each market to avoid a major internal firestorm. So we have one in the Willow Grove area on PA 611, a few on Route 13 and a few on Route 130 in New Jersey.

    I'd love to be listening to KYW and have them say "We've got a major back up on the Schuykill. It appears everyone is gawking at the phillyBurbs.com billboard." Talk about extending the reach of an advertising message!



    Karl Smith
    phillyBurbs - Your Internet Starts Here

  11. #11
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    2,402
    Karl,
    That is awesome!!! Congrats on the billboards. Let me know how you guys make out with them... Billboards are something I have yet to try out here. We've done print, radio and TV and have done well with them...

    TH Media-Web Solutions For The Small Business
    Check Out The TH Media Affiliate Program

  12. #12
    ABW Ambassador DesignerWiz's Avatar
    Join Date
    January 18th, 2005
    Location
    U.S.A
    Posts
    2,777
    I like the very first billboard ad .. gets the message across very clearly. Nice job!

    Ray Thomas
    DesignerWiz.com CEO
    Development Resource & Javascript Public Archive Center
    http://DesignerWiz.com

  13. #13
    Full Member
    Join Date
    January 18th, 2005
    Posts
    249
    How much does it cost to run a billboard ad (just in case I need it someday )

    Regards,

    =xo=

  14. #14
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    XO:

    Boy, is that a tricky question. It depends on length of run and location of the board (mainly how many eyeballs will roll past on any given day - plus, are they lighted for night viewing?). For some reason, the more we talked with the company, the more they gave us. I think we have 8 boards running now, 10 in September & October, then 8 in November & December. Creatives will change monthly.

    Karl Smith
    phillyBurbs - Your Internet Starts Here

  15. #15
    Member
    Join Date
    January 18th, 2005
    Posts
    105
    Did you guys design those internally or hire an ad agency? Either way, they look great. I like the retro 50's photos...

  16. #16
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Dolemite:

    We did the creatives in-house. We used the "retro" look for print ads in support of our Jobs channel and it worked well.

    Thanks for the kind words!

    Karl Smith
    phillyBurbs - Your Internet Starts Here

  17. #17
    Newbie
    Join Date
    January 18th, 2005
    Posts
    3,219
    Those are wonderful.

  18. #18
    Full Member
    Join Date
    January 18th, 2005
    Posts
    379
    Any spikes in traffic ?

    XO:
    I had looked into billboards to advertise once. The price was close to $1000/month on a fairly major road.

  19. #19
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Greetings all:

    We crunched most of our November numbers, so it seemed like a good time to update this thread. Since these billboards went, we set traffic records in each successive month - September, October and, now, November. I wouldn't make it a 1-to-1 cause & effect, but it clearly made a big impact. It also encouraged advertisers to get involved in the site, in particular car dealers and real estate agents. The next step is to get our mall some presence and see if that translates into more traffic and sales.

    Karl Smith
    phillyBurbs - Your Internet Starts Here
    ---------
    Beware Parasiteware! It is stealing your money!
    [What is Parasiteware? click here to learn more]

  20. #20
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Hmm, billboards. Karl, did you ever try your mall with the billboards? Maybe i can get some billboards up at the interstate exits to the mall. Saying something like

    Turn around -insert something clever-
    Shopping on your butt is more fun
    You don't really want to shop at this mall, do you?

    Anybody else got something clever?

  21. #21
    Full Member Verbalkent's Avatar
    Join Date
    January 18th, 2005
    Posts
    277


    szpijusdjdzspidzjdzjdzjkzdpjk!!!!!!!!

    (Translated to OMFG THOSE BILLBOARDS ARE THE SHEEZYY!!!!)

    Great job phillyburbs.. lol, do you guys do any moonlighting? someone is interested in a logo and door hanger design....

  22. #22
    Newbie Orestes - ARC's Avatar
    Join Date
    January 18th, 2005
    Posts
    110
    Nice!!!!!!!!!!!!!

    Love the retro photo billboard of the two guys and the post-it.
    The first one has great execution not annoying just right.
    Better than the cr@p they used to make us
    come up with when I worked at the newspaper in Miami.

    Orestes

    Orestes Vega
    AndyRodriguez.com
    Affiliate Program Management
    and Consulting Services
    P: (305) 412-3512
    C: (305) 785-4524
    E: ovega@andyrodriguez.com
    W: www.andyrodriguez.com
    AIM: ARCMGR1

    Programs Managed - Join Now! >> 5DollarSoftware.com | ReStockIt.com | Szul.com | BeyondBlossoms.com | EasyClickTravel.com

  23. #23
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida
    Posts
    12,817
    Anybody else got something clever?
    Face the billboard so the people see it as they're *leaving* the mall. Then--

    Didn't find what you want?
    Don't want to walk another step searching for it?
    Shop at MySite.com and let your mouse do the hiking!
    There is no knowledge that is not power. ~Hemingway

  24. #24
    Newbie TB Alex's Avatar
    Join Date
    January 25th, 2005
    Location
    Fort Lauderdale, FL
    Posts
    43
    Really nice. Definitely better than most I see.

  25. #25
    Newbie
    Join Date
    June 24th, 2005
    Posts
    7
    Interesting Billboard. Looks good. Eye catching enough. Helps sell that brand name into memory.

+ Reply to Thread
Page 1 of 2 12 LastLast

Similar Threads

  1. Outdoor Billboards and Affiliate Marketing? Help!
    By justwandr in forum Midnight Cafe'
    Replies: 9
    Last Post: December 10th, 2013, 12:47 AM
  2. Replies: 4
    Last Post: January 5th, 2003, 12:32 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •