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  1. #1
    Affiliate Manager frankodelic's Avatar
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    Appraising an Online Business???
    I'm planning on buying out my partner and need an appraisal of our business. Anyone have experience with such a thing?

    If anyone knows of a good "do it yourself" resource of info for appraising an online business... I'd be interested in hearing about it. Alternately, if you know of any good companies that specialize in appraising online businesses I'd love the info.

    Thanks,

    Frank Minero
    UrbanScooters.com

  2. #2
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    The quantifiable stuff of course:

    - inventory
    - hardware
    - building, that type of stuff.

    Then there is the profits:
    - Some people will calculate in one year's profits others will say 6 months others will try to avoid this discussion altogether it depends upon who is doing the evaluating.

    Then there is the domain name's intrinsic value. anybody who tells you that this is anything more than a guess is lying.

    And then the ever popular "goodwill".

    If you are wanting to part as friends, I would say, come to terms on the hard quantifiable numbers right away. Then have both parties bring a sealed number to the table about things like profits and goodwill. Then grab a pot of coffee a box of s and start negotiating. Perhaps you will be closer than you think.

    Pretty much that is what an appraiser is going to do for you. And when it comes to on-line stuff, they usually are as confused as the rest of us as to how to appropriately value things like page views and clicks and the like.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  3. #3
    Affiliate Marketer Rogi's Avatar
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    Every once in a while there's an online business up for auction on ebay.
    They usually have a buy now price.
    Sometimes they're affiliate sites.

    You could look at their price, compare it to your site and adjust your price accordingly?

  4. #4
    Internet Cowboy
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    There is a new merchant in the SAS forum who offers domain appraisals.
    That is certainly part of it.


  5. #5
    Affiliate Manager frankodelic's Avatar
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    Ok, that gives me something to go on.

    Does anyone know of an online or offline book/guide/website that would give a detailed point by point rundown of what should be considered when placing value on a business (online or otherwise)?

    Rogi's suggestion gives me an idea. I think I'll place the store for sale on eBay with a million dollar reserve. It would be interesting to see what kind of bids we get and that would also offer some sort of valuation. Hell... and if someone hits the reserve, I'll take it!

  6. #6
    Affiliate Marketer Rogi's Avatar
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    frankodelic :
    If you do it, will you let us know where the auction is at? So we can all have a rough idea. (Never know, you might start a land rush if it sells for a lot of $)

  7. #7
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

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