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February 9th, 2005, 02:33 AM #1Using gift certificates to improve your sales
I got a deal with one of the top gift certificate websites to distribute $1000 shopping spree certificates to businessmen and sellers for $2-$10 as an incentive for customers to buy their goods or get more leads. Suprisingly it has worked well with most people who have bought these. My recent customers included an owner of a car dealership, lingerie store, on webmaster who used them to collect leads and get more bids while auctioning on Ebay.
I met a skeptic the other day who said that it did not work for him and I am just wondering if anybody has any experience marketing using this incentive-based method.