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  1. #1
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
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    BehaviorLink

    The company, formerly known as the Gator Corporation, built a business covering consumer desktops and publisher Web sites with pop-up ads. But last week Claria announced a new advertising service that rejects pop-ups and seeks to make business partners of publishers.

    The service, called BehaviorLink, will operate much like Claria's existing approach in that it will track the surfing patterns of some 40 million Internet users who downloaded free music-sharing software from Kazaa or other free programs like weather-tracking software from Claria.

    But under the new program, Claria will use this information to buy ads on publisher sites, rather than use pop-ups. Claria says it believes this is a winning situation for everyone: publishers get paid for advertising inventory; Claria gets paid by marketers who want to reach consumers; and users see fewer pop-ups.
    Full Article Written by my old friend Bob TEDESCHI (see ABW in the News section on www.abestweb.com )
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Wow the Gator removal tools and Microsofts move into both removal and drive-by installs & spyware bundling is force some changes. Beware of consumer wrath from gorilla marketing practices as he with the mouse ...slays all dragons. Nice to see the Adwhores having to do some cross dressing and CYA as the "anything goes" liberals took it in the shorts for the next 4 years. Bodes well for all our ABW efforts to keep this theftware subject in the public's eye for years. Kudos to Haiko and us loud mouths.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    What I see is that they are whoring out affiliates for a PPC so that they can get more data on end users and better hone down the behavioral marketing and enjoy extremely high conversion rates and nullify any community complaints because now, the affs are accomplices.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
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    Gator got it's 100 milion dollar per year start duping BF affiliates into pushing their download for 5 cents infestation fees. Sleezy accomplices and desperate merchants ripe for the pickings are a dime a dozen amongst the Super Affiliates.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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