balancing at the diminishing rate of return...
No doubt that is true. But in our family retail business it is often more profitable to sell fewer items at a higher price. Sometimes customers balk at our $17 delivery charge. If I could only get our employees to use their own trucks, pay their own insurance, buy the fuel, work for nothing, hire and train themselves... Sometimes this comes up when they want something small delivered...but we would still have to use that employeee asset also removing that asset from more profitable uses. Balancing that are exceptions and favors done for customers...maybe I'll drop something off myself. There are hundreds of issues like this we consider in our small business...I'm sure Betty Mills isn't simply overlooking the fact that they could be filling
Originally Posted by scohaz
a lot of $1.25 orders....lets see...we have to go find that case just like in a big order...take a pen out...repackage it...store the partial case and inventory the single units...worry about which products will turn over often enough to justify breaking a case and all the extra handling and storage, increased theft potential, more floor sweeping and paper cuts...I bet Victor could add a thousand other complications. Sure there are lots of sites with free shipping...but I understand the decision to stay with larger orders, especially with the large number of products.
Then on the other hand...I foolishly threw $60 worth of adwords at my new betty mills site...not a single sale...I'd be just as happy to see the shipping charge go away...But I know it is a part of the big picture for the company, and chances are the prices would need to rise somewhere else.
I'm sure Victor doesn't mind hearing the squeaky wheels on this, judging from his past receptive comments I've read. So I'll agree with both sides! Sure lowering the shipping would be nice! ...and I realize there is much more to a business than gross sales and product cost.