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  1. #1
    Outsourced Program Manager
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    how to Rank in Google
    Hi;

    I came across this and found it to be very usefull. Only a simple model to guide my efforts - since nobody really knows what the Google algo is or how much weight they assign to each factor.

    SE Position = (On Page Relevance X Link Popularity X Site Quality Factors)

    Negative On-Page Relevance: Keyword overuse or underuse, hidden text, duplicate content.
    Positive On-Page Relevance: Words and phrases supporting your keywords. Natural text structure. 150-350 words, 3-5% keyword density. Use of related words.

    Negative Link Popularity: Number of links from link farms, "graybar" sites, and sites unrelated to your theme. Using link schemes.
    Positive Link Popularity: Number of links from high PR sites, authority sites with your theme, and links with anchor text = your keywords and variations of your keywords.

    Negative Site Quality Factors: Doorway pages. Unable to spider site (frames, Flash, etc). High code-to-text ratio. Banned IP block. Porno language. Dynamic pages.
    Positive Site Quality Factors: Age of site. Age of inbound links. Valid HTML. Number of pages. Outbound links to authority sites.

    check out this!!

    http://www.vaughns-1-pagers.com/inte...ng-factors.htm
    Richard
    Affiliate Marketing Manager AMWSO
    Digestinol, Luxe-Design


    Every child is an artist. The problem is how to remain an artist once we grow up. Pablo Picasso

  2. #2
    Ms Dumb Ass ... but, *NOT* Today! westgroup's Avatar
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    Wow! What terrific information. Can't wait to see how many "rules" my sites break

  3. #3
    ABW Ambassador
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    Red face
    That's great - thanks so much for sharing that information!

  4. #4
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    Links from a link farm should not have a negtive effect. Links to a link Farm will have a negative effect.

    Google maintains that you should not be penalized for factors outside your control, links from other sites are outside your control, therefore you should not be panalized.

    If this was the case, webmasters everywhere would be submitting competitors sites to link farms to get them penalized. The same should go for greybar sites and sites not themed, these should not effect you. They won't do you as much good as a high PR relevant themed site, but they won't hurt you.

    Of course, if you link to them, that's another story.

    The big question is how do you decide what is themed and what isn't. Three sites, one about whiskey, one about gin and one about water, are they themed.

    Whiskey and gin are both spirits, but gin is also a card game, and water is added to both whiskey and gin and is used in making both. People refer to water as gin clear, and a good visual test of the quality of water in a koi pond is if it is the color of whiskey.

    Theming is pretty tricky, so how good are search engines at it, and how do you determine what they consider to be themed.

    I wish I knew the anwser.

  5. #5
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    re:theming

    I think that's what is coming down the pike but it's not there yet even though I've been trying to read up on stuff like LSI/LSA. For now, links from sites of any theme can be helpful (of course, there are some links that don't help at all). All things being equal, I'd rather have a link from a site that has a similar theme for 1) the potential for getting targeted traffic & 2) any potential (present or future) SEO benefits.

    Ross

  6. #6
    ABW Ambassador DesignerWiz's Avatar
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    Hi Richard, great info!

    However, I disagree with the "Negative Site Quality Factors" regarding usage of frames on a site.

    There are ways to have framed pages rank as well as non-framed sites. Our site structure which is heavily framed ranks excellent for our targeted keyword. It's all about forethought in your structure and having an adequate site map in place during the framing event. :-)
    Ray Thomas
    Webmaster Resources: http://DesignerWiz.com
    ABW Board Category: Programming / Coding
    http://forum.abestweb.com/forumdisplay.php?f=190

  7. #7
    Outsourced Program Manager
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    I went thru my site and I am about 95% where it says I should be BUT I don't rank for S#@t.

    I really and truly believe that having loads of incoming links is the important one in this order

    1. from directories like odp and then yahoo and any other directories you can find
    2. links from very good resources and other high pr sites, preferably non sales sites
    3. links from relevant sites
    4. Any links from anywhere
    5. guestbooks and what ever

    Negaivtives of course link farms

    having a site that has a site map and NEVER more than 3 clicks from the index page also seems to be a good one to have

    Any other ideas??
    Richard
    Affiliate Marketing Manager AMWSO
    Digestinol, Luxe-Design


    Every child is an artist. The problem is how to remain an artist once we grow up. Pablo Picasso

  8. #8
    ABW Ambassador Snib's Avatar
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    I agree that the strength and relevance of your incoming links is most important. Google puts more weight on this than anything. Might even be a good idea to buy some ads on large relevant sites to only break even. The PR from that site could be worth more than the profit you make on the ad. Google's got sites it likes and sites it doesn't like. Best bet is to get in good graces with the sites it likes. Form alliances and establish relationships between these sites. My strongest PR comes from sites where I know the webmaster and can communicate with them any time I wish. Just like getting a job in the job market, it's all about who you know.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  9. #9
    Ms Dumb Ass ... but, *NOT* Today! westgroup's Avatar
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    Snib,

    Can you suggest a link broker? I have checked several out and not sure which ones to trust.
    I know that it would still be a hit 'n miss finding a complementary site who won't toss your link on the back page with 1,000's of others but i would at least like to start the search with an honest link broker.

  10. #10
    ABW Ambassador Snib's Avatar
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    westgroup,

    I haven't dealt with brokers. I always search around for very relevant sites that have advertising opportunities. I email quite a few and the ones that respond who have a strong dedicated audience get my money. If they provide a solid ROI, I'll continue to do business with them. I think the trick here is to find the few gem sites out there that are overlooked by other advertisers. Just be smart about it and always be willing to think outside the box.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  11. #11
    Crazy like a fox suzigeek's Avatar
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    Yes incoming links are the most benificial especially to msn right now. IMO Google also but they take a little longer to give in. The big 3 like sites that SEEM to be an authority site. How do they figure out its an authority site? By other sites linking to them using relavant keywords as the anchor text. i.e.

    This site really knows about "Blue Widgets" --

    That blue widget link will take you to a page that has hopefully has blue widgets in the page title somewere, and also in the page maybe using it with h1 and in the text.

    Make some specific landing pages focusing on that "blue widgets" then go out start a link campaign using blue widgets as your anchor text that point to that landing page...not to just your frontpage...unless your frontpage is optimised for "blue widgets"

    Something to try hope that made sense....
    Last edited by suzigeek; March 29th, 2005 at 10:29 AM. Reason: speeling
    Suz~~GearGirl~~

  12. #12
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Smile
    Seeking SEO tricks to dupe both the Big G and the shoppers to set cookies will never work for lazy affiliates. Look for a ton of affiliates and small merchants using CSS spam from the SEO sheisters to take it in the shorts soon. Will make the Google "Florida" update and Feed whacking to a new level.

    http://www.mountaineagleweb.com/Mark...%20Control.htm


    LOL...Interesting effect as ABW's site gets a makeover ....
    http://www.netdisaster.com/disaster....uction=massive
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  13. #13
    Resident Genius and Staunch Capitalist Leader's Avatar
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    to dupe both the Big G and the shoppers
    No need to dupe the shoppers at all... As for G they just "don't get no respect" as Dangerfield would say!

    How G is with spam, is like a person drinking diet Coke while eating a BigMac. They SAY they want to eat healthy, but...
    There is no knowledge that is not power. ~Hemingway

  14. #14
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    one type of high PR site, which also would qualify as non-sales based are the web based media outlets which post press releases.

    if your main web site has newsworthy events you may want to consider doing a press release. win an award, pass a sales milestone, etc?

    don't do a press release about a particular affiliate program without consulting that affiliate program for permission first, but promoting your own site via press releases can be a way of getting targeted links from high page rank sites, which aren't sales oriented; and your press release could end up making its way to other news related sites.

  15. #15
    ABW Ambassador Snib's Avatar
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    promo, I'm curious how you'd go about submitting a press release? Are there any examples and outlets that accept them? This is new to me and I'm very curious to try it out.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  16. #16
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    there are a number of online press release submission services, some of which are even free.

    check out http://www.prweb.com and http://www.prwebdirect.com

    they are the same company, and their sites have a lot of information about press releases and how to create them (and even how to decide whether your news is newsworthy enough for a press release).

  17. #17
    ABW Ambassador Snib's Avatar
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    Thanks promo, some great links there.

    Have you done a press release? If so what luck have you had with it? This is good because it's not for everybody since not everybody has a site that's newsworthy. I'll have to try my luck with this.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

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