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  1. #1
    ABW Ambassador
    Join Date
    January 18th, 2005
    Urchin is great BUT...
    Urchin is great BUT in the hands of the WRONG PEOPLE at the EvilPlex it could be "not so great".

    Google Agrees to Acquire Urchin

    MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 28, 2005--Google Inc.
    (NASDAQ:GOOG) today announced it has agreed to acquire Urchin Software
    Corporation, a San Diego, California based web analytics company.

    Financial terms of the deal were not disclosed.

    Urchin is a web site analytics solution used by web site owners and
    marketers to better understand their users' experiences, optimize content
    and track marketing performance. Urchin tools are available as a hosted
    service, a software product and through large web hosting providers. These
    products are used by thousands of popular sites on the Internet.

    Google plans to make these tools available to web site owners and marketers
    to better enable them to increase their advertising return on investment and
    make their web sites more effective.

    "We want to provide web site owners and marketers with the information they
    need to optimize their users' experience and generate a higher
    return-on-investment from their advertising spending," said Jonathan
    Rosenberg, vice president of product management, Google. "This technology
    will be a valuable addition to Google's suite of advertising and publishing

    The acquisition is subject to customary closing conditions. Google
    anticipates that the acquisition will close before the end of April.

    About Google Inc.

    Google's innovative search technologies connect millions of people around
    the world with information every day. Founded in 1998 by Stanford Ph.D.
    students Larry Page and Sergey Brin, Google today is a top web property in
    all major global markets. Google's targeted advertising program, which is
    the largest and fastest growing in the industry, provides businesses of all
    sizes with measurable results, while enhancing the overall web experience
    for users. Google is headquartered in Silicon Valley with offices throughout
    North America, Europe, and Asia. For more information, visit

    Google is a registered trademark of Google Inc. All other company and
    product names may be trademarks of the respective companies with which they are associated.
    Last edited by Merchant Consultant Team; March 29th, 2005 at 08:43 AM.

  2. #2
    Join Date
    March 2nd, 2005
    Get Ready...
    Get Set...

    Let the exodus away from Urchin begin.

  3. #3
    Join Date
    March 29th, 2005
    Personnally i prefer using clicktracks or webtrends, Urchin is kinda pricy

  4. #4
    ABW Ambassador Snib's Avatar
    Join Date
    January 18th, 2005
    I'm curious how Google plans to distribute the software. Will they give it away for free or will they sell it? What sort of support will they offer? This is unlike Google to offer software that installs on external servers. Until now all their software has run on their own servers. I'd like to see what they do with this.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  5. #5
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Urchin's always been too expensive for me, too. But if Google owns it now, it wouldn't matter if they dropped the price to $10, I wouldn't use it.

    If Google wants to know my stats, the best way for them to get a meaningfully large sample is to rank me #1 for everything and then count how many people click the listings
    There is no knowledge that is not power. ~Hemingway

  6. #6
    ABW Ambassador Snib's Avatar
    Join Date
    January 18th, 2005
    Wow, I never realized how much Urchin cost. I guess my web host got a good deal on their software because they provide it for free.
    Hatred stirs up strife, But love covers all transgressions.

  7. #7
    Join Date
    March 25th, 2005
    My company uses Urchin and they are great. We used to have webtrends although it took over an hour to import the log files for each website. With Urchin it only takes a minute.

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