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  1. #1
    Affiliate Addict Robert484848's Avatar
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    January 18th, 2005
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    334
    E-mail list rules
    I have a web site that I would like to have an E-mail list on.
    How do I protect my self?
    How do I protect the customer?
    Thanx
    Bob

  2. #2
    Internet Cowboy
    Join Date
    January 18th, 2005
    Posts
    4,662
    To the best of my knowledge, you need to make 100% sure that:
    -everyone on the list has opted in on their own
    -there is an easy way for them to remove themselves from the list
    -any offers you make in an email campaign are legit
    -all email you send shows that it is from you or your web site
    -no deceptive tactics are used at all

    I am not an email marketer, but these are the rules of the CAN SPAM Act as I understand them.


  3. #3
    MasterMike HardwareGeek's Avatar
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    January 18th, 2005
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    3,810
    also add the names to the BCC line I seen a few spammers add it to the CC line and expose their entire list.

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    Just use the Yahoo's eGroups e-mail forum program as it's a double Opt-IN and simple user controlled OPT-OUT program. www.egroups.com
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
    Affiliate Addict Robert484848's Avatar
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    January 18th, 2005
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    334
    Thank you all for the great info

  6. #6
    ABW Ambassador
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    January 18th, 2005
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    Nunya, Business
    Posts
    23,684
    You're also supposed to put your business physical address on them, besides what's been posted above.

  7. #7
    Full Member David_NLC's Avatar
    Join Date
    January 18th, 2005
    Location
    New York, NY
    Posts
    232
    If you would like an exhaustive description, here you go:

    http://www.spamlaws.com/federal/can-spam.shtml
    Best,

    David Rogers
    Sr. Manager, E-Commerce
    New Line Cinema
    212 649-4900
    NewLineShop.com
    WBShop.com
    TheOCInsiderShop.com

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