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  1. #1
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    Tools for Managing PPC Programs for Affiliates
    I wanted to see what tools other affiliates are using to measure keyword ROI for PPC programs for Google and Overture. We work with hundreds of Merchants, a handful of affiliate networks and bid on millions of keywords. Just wanted to see how other people are managing this nightmare.

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Oh ...how original. A PPCSE keyword day trader.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    Affiliate Marketer Rogi's Avatar
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    January 18th, 2005
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    One way to manage that nightmare:
    Build a website -> Optimise for natural SE traffic.

    Works well for many.

  4. #4
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    Natural SE traffic is great, but what happens if you build a business, hire a dozen or more employees and lose your natural search engine positions 3 months down the road? In addition, if your future plans include an exit strategy you may have a tough time explaing your revenue model to an investor.

    Just something to think about.

  5. #5
    Member skishopmatt's Avatar
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    January 18th, 2005
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    No investors here. In business for me, doing it the old fashiond way. To make a living. Hobby turned part time job. No future plans for investors, leave that to the big guys who actually have to show a profit. That's why I'm not a merchant. I'll ride their wave and take a cut.

  6. #6
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    http://www.gotaost.com - Not an affiliate link.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  7. #7
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    We couldn't find anything suitable, so we wrote our own software to handle it.

  8. #8
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    I am familiar with GoToast, but can I use it to manage PPC programs for my affiliate sites? Example, I may own a site that promotes Flowers and Gifts that I promote using Overture and Google's PPC programs. The site promotes multiple flower and gift companies that are CJ, Befree and Linkshare Merchants. If I am bidding on 10,000 keywords, can GoToast calculate my keyword ROI and make bid adjustments on those keywords? The keyword "flower delivery" could generate revenue from 5 different merchants from 3 different affiliate networks. Can GoToast do what I am looking for?

  9. #9
    Member skishopmatt's Avatar
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    January 18th, 2005
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    Here another one that I've had success with. Great company.

    http://searchmarketingtools.com/ - not an affiliate link, just a fan.

  10. #10
    Member
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    Quote Originally Posted by chadj
    I am familiar with GoToast, but can I use it to manage PPC programs for my affiliate sites? Example, I may own a site that promotes Flowers and Gifts that I promote using Overture and Google's PPC programs. The site promotes multiple flower and gift companies that are CJ, Befree and Linkshare Merchants. If I am bidding on 10,000 keywords, can GoToast calculate my keyword ROI and make bid adjustments on those keywords? The keyword "flower delivery" could generate revenue from 5 different merchants from 3 different affiliate networks. Can GoToast do what I am looking for?
    YES -- Very well in fact

  11. #11
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    Would I have to install Go Toast tracking on the merchant sites to get revenue?

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