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  1. #1
    ABW Ambassador darkstar7's Avatar
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    Co-Branding your Site.
    Co-Branding your site with an older and more established companies can create a better image of your site in the consumer's mind.

    Say your site sells building materials and your ads feature quality companies like Home Depot and Ace Hardware as the suppliers, your site would become an acceptable site to use for the consumer.

    But it would have to be a quality site in its own right too. Featuring good descriptions, good useful information, easy quick navigation, etc.

    Co-branding can be a good technique for establishing your company's and your site's integrity.
    Luke
    Have you promoted your brand name today?

  2. #2
    Newbie Dasha's Avatar
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    May 3rd, 2005
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    I agree. TOTALLY...

    Dasha

  3. #3
    ABW Ambassador
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    Quote Originally Posted by darkstar7
    Co-Branding your site with an older and more established companies can create a better image of your site in the consumer's mind.

    Say your site sells building materials and your ads feature quality companies like Home Depot and Ace Hardware as the suppliers, your site would become an acceptable site to use for the consumer.

    But it would have to be a quality site in its own right too. Featuring good descriptions, good useful information, easy quick navigation, etc.

    Co-branding can be a good technique for establishing your company's and your site's integrity.


    Hi, DarkStar7,

    Excellent points in your post.

    I have a website that promotes computers and computer hardware. I only affiliate with the top companies, not necessarily the largest, in this area.

    I think that in the long run quality and integrity will pay off.

    Best,
    RadarCat, Webmaster
    http://www.os2warplinks.com

  4. #4
    Member seWEB's Avatar
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    The only issues with cobranding are related to customer support. Most people will email you when they should be emailing the site they cobranded with. Also, once you have built such an existing relationship, even if a better offer from a competitor comes along, you may not be able to change. Those are probably the only two negative things about cobranding. The main advantage is that you can get the look and feel of a larger established site without having to do much yourself.

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