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  1. #1
    l@rger_th@n_life
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    March 31st, 2005
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    Toronto, Canada
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    105
    What is EPC?
    Exactly wha tth title of this thread is. What does EPC mean and how does it work.

    I signed up at SAS and know nothing about it and the terms that used such as "7 days EPC" or "30 days epc".

  2. #2
    Affiliate Marketer Rogi's Avatar
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    January 18th, 2005
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    Melbourne
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    415
    http://www.google.com/search?q=define%3AEPC

    See first Definition.

    7 days EPC - average earnings per click over 7 days
    30 days EPC - average earnings per click over 30 days.

    To work out EPC:
    Divide your total number of clicks by your total earnings. This will give you your earnings per click.

    Hope that clears things up for ya.

  3. #3
    Lone Ranger muddyboots's Avatar
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    March 11th, 2005
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    Asheville, NC
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    219
    It's earnings per 100 clicks
    EPC is earnings per 100 clicks. It's a nice "apples to apples" metric that allows affiliates to evaluate merchants, it allows affiliates to gauge their progress/efficiency and it allows merchants to gauge affiliates.

    If I generate 1,000 clicks for a merchant and earn $150 my EPC with that merchant is $15.

    I hope that helps.

  4. #4
    Member Chocolate_Chicken's Avatar
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    January 19th, 2005
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    EPC is a great tool for determining the performance of your traffic, and deciding on where the best place is to send it.

    For instance, if you have an account on a particular network that has steadily produced an EPC in the range of $12 to $14 over the course of several years, and the EPC suddenly drops to $0.86 with no corresponding drop in traffic levels, it gives you a pretty good idea that it is time to, umm, "diversify".

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