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May 15th, 2005, 02:56 PM #1
What is EPC?
- Join Date
- March 31st, 2005
- Toronto, Canada
Exactly wha tth title of this thread is. What does EPC mean and how does it work.
I signed up at SAS and know nothing about it and the terms that used such as "7 days EPC" or "30 days epc".
May 15th, 2005, 03:35 PM #2
See first Definition.
7 days EPC - average earnings per click over 7 days
30 days EPC - average earnings per click over 30 days.
To work out EPC:
Divide your total number of clicks by your total earnings. This will give you your earnings per click.
Hope that clears things up for ya.
May 15th, 2005, 03:41 PM #3It's earnings per 100 clicks
EPC is earnings per 100 clicks. It's a nice "apples to apples" metric that allows affiliates to evaluate merchants, it allows affiliates to gauge their progress/efficiency and it allows merchants to gauge affiliates.
If I generate 1,000 clicks for a merchant and earn $150 my EPC with that merchant is $15.
I hope that helps.
May 15th, 2005, 03:44 PM #4
EPC is a great tool for determining the performance of your traffic, and deciding on where the best place is to send it.
For instance, if you have an account on a particular network that has steadily produced an EPC in the range of $12 to $14 over the course of several years, and the EPC suddenly drops to $0.86 with no corresponding drop in traffic levels, it gives you a pretty good idea that it is time to, umm, "diversify".
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