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  1. #1
    A Real *and* Darn Cool Member! lstolze's Avatar
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    March 23rd, 2005
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    822
    What clickthrough to conversion stats are good??
    What I mean is, in everyone's opinion, at what percentage are your clickthrough to conversions considered low, average, above average, and high? I am having a hard time figuring this out. For example, on one network, one of my sites since January 1 has had 7,167 clickthroughs, which only turned 434 sales (although many sales are multiple items, but that's besides the point here). So my percentage rate is 1.73%. To me this is very low, but I have seen other similar stats mentioned on here favorably, so I want to get a very clear picture of what I should look for - what I should pat myself on the back for - and what I should kick my self in the arse over.

    I'm hoping some of you experienced veterans will offer me the benefit of your expertise.

    Thank you all for your help!
    ~Lisa - Brilliant Mastermind, or Nut? You decide!

  2. #2
    lurk
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    March 25th, 2005
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    355
    1.73% conversion rate? I think your math is a little off heh.. If you had 7167 clicks and 434 sales from those clicks that would equate to a 6% conversion ratio. Which in my opnion is great!

  3. #3
    A Real *and* Darn Cool Member! lstolze's Avatar
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    March 23rd, 2005
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    Yeah, that's right. Sorry, my numbers were wrong. Duh! The total orders were 127... I was looking at the total items column. **smacks head** The question is still open though! But jrod, you're saying that 6% is a great click to order ratio in your opinion? Cool. I guess I have some work to do...

    Any other comments on this?
    ~Lisa - Brilliant Mastermind, or Nut? You decide!

  4. #4
    Action Jackson - King of the World
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    January 18th, 2005
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    The problem with click thru versus sales is you don't know how many clicks are actual clicks and not spiders. If you can somehow verify it anything over 1% is decent IMO

  5. #5
    We should always look at on the percentage ratio...

  6. #6
    Affiliate Marketer Rogi's Avatar
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    January 18th, 2005
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    Melbourne
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    jackson992 : if your using a redirect script and store your affiliate url's in a database,
    you filter out all robots/spiders from going to the redirect script. Or if you want your 'redirect' pages to be indexed and fill the search engine with redirects, you could check whether the user-agent is a robot/spider and redirect to an alternate site, getting your page indexed as redirect.php?blah and when a visitor finds it in se it takes them to your affiliate url.
    (i don't recommend the second option,i think it's a bad way to do things, but ive seen sites that do it. I prefer option 1. This is a way to keep the robots/spiders out of your click-through stats)

  7. #7
    CPA Network Rep MarketLeverageSal's Avatar
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    May 19th, 2005
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    Lake Mary, FL (near Orlando)
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    Really depends on the offer in question, you know? Which are you referring to? Thanks

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