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  1. #1
    ABW Ambassador
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    Half.com "First In" Cookies
    "First In - Cookies will be issued on a "First In" policy, meaning the first cookie dropped by an affiliate will remain for 15 days and cannot be overwritten. "

    Just curious if people like that or don't like it.

  2. #2
    ABW Ambassador
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    I wonder how CJ technology is going to handle this. Not good for coupon, rebate sites. May be good for others. I like the part that you'll get commissions for existing customers. eBay needs to do this too!

  3. #3
    pph Expert! Gordon's Avatar
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    It will quite probably mean an increase in emails that are promoting them (probably every two weeks/14 days). I think this way they will get their cookie on peoples computers first thus claiming the sales. I don't think it is a good thing if this kind of stuff will happen.
    One day parasites and their ilk will be made illegal, I bet a few Lawyers will be pissed off when the day comes.
    Mr. Spitzer is fetching it nearer

    YouTrek

  4. #4
    Moderator MichaelColey's Avatar
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    I don't think it's good, either. Someone who got a click last week but didn't generate a sale will get credit. Parasites will start popping earlier and more frequently to try to lock in their cookie. People will start stuffing cookies.

    I do like the new commission structure, though. As their member base has grown, it's been harder and harder to generate new customers (which was all they paid for before).
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  5. #5
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by MichaelColey
    Parasites will start popping earlier and more frequently to try to lock in their cookie. People will start stuffing cookies.
    MC - you're hit it on the head!

    The firstin strategy is perfect - if you're a parasite or using one to pop.

    ~~~~~~~~~~~~~~~

    Sucks for honest affs with a website - most of us at ABW. All your SEO and PPC efforts to get traffic will be easy pickings!

    When the visitor is at your aff site, parasite pops and marks the trail as theirs - not yours. Once you hand visitor off to merchant, no cookie for you - they already claimed it. Your PPC ROI will TANK!!! This policy will motivate the parasites to add every half.com aff domain to their target list to pop on.

    ~~~~~~~~~~~~~~~

    But will be great for those direct-to-merchant PPC campaigns that some affs do - no aff site - land PPC visitors on merchant. Also parasite proof... until parasites changes and learns to delete existing cookie, then pop to write a freshie...

    ~~~~~~~~~~~~~~~

    Great if you're a merchant...

    It's great for the merchants own internal PPC campaign cuz merchant will write their own cookie as they get visitors - no parasitic poaching on direct landings - no chance to overwrite.

    Also great for the merchant's own SEO results - again, merchant will write a cookie as visitor lands - no chance for parasite to overwrite. Parasite proof... until parasites changes and learns to delete existing cookie, then pop to write a freshie...

    ~~~~~~~~~~~~~~~~

    Instead of first in, they should call it greedy-merchant-solving-parasite-problem-for-themselves-by-tossing-their-own-affs-under-the-bus

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    I'll say it again...

    This policy will motivate the parasites to add every half.com aff domain to their target list to pop on.


    Cheating half.com affiliates will sign up at Metrics Direct and run a campaign like this:
    1) url for zango-delivered pop up ad:
    the affiliate link to half.com with their aff code in it (just like the links we all use)

    2) keywords to pop on:
    domain name for every half.com aff site they can find

    as an affiliate, it's a simple matter to find hundreds of these in a few minutes...

    half.com aff program will turn into bid war at Metrics Direct...

    Who can afford to bid the highest...

    Q: Who has the highest margin on a closed sale?

    A: The merchant's margin is higher than an affiliates - that's why a merchant can pay you - share their margin with you...

    So imagine half.com themselves bidding at metrics direct...

    Imagine your merchant popping on you, as their affiliate, to write the first in cookie and take the credit...


    Still sound like a good idea?

  7. #7
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    In this scenario where a cheating affiliate uses a parasite, what's the use of content, or site building, or community building or any other things that affilates traditionally do?

    If affiliates contribute nothing, but just take margin by claiming it via parasite, why would a merchant have an affiliate program?

    If all it takes is a campaign at a parasite that pops on others that do create content, interest and traffic, what affiliates would waste time building sites, researching products, optimizing for search engine traffic, paying for ppc traffic and on and on?

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