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  1. #1
    ABW Ambassador MeeMaw's Avatar
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    Quick question(s) about CR?
    I am not real saavy at understanding all the lingo and how the numbers should work. Since ebay isn't working right now I have been looking back on performance reports on CJ.

    CR = Conversion Rate. What is a good conversion rate on average? I know it varies by products and advertisers, but I feel mine is perhaps a bit low?

    For this month, the CR = .54

    For the quarter, the CR = .383

    Is that good, bad or ugly? Should I be changing things up?

  2. #2
    Moderator MichaelColey's Avatar
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    Yes, that's a fairly low conversion ratio.

    Here's a related thread that you might find helpful:

    http://forum.abestweb.com/showthread...412#post441771
    Michael Coley
    Amazing-Bargains.com
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  3. #3
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    ?? If you mean your monthly CR is 0.54 as shown in for instance CJ performance reports...
    i.e., meaning 54 % of all who clicked actually bid or buy... that is VERY VERY high.

    If you mean it is 0.54 % it would be very low indeed.

    We get a CR of close to 0.1 as reported on CJ, i.e., close to 10%, for eBay. Which is already
    higher than some other merchants, but situations/pages/traffic is hard to compare.

    0.54 as in 54 % is GREAT, believe me!

  4. #4
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by shmoogle
    ?? If you mean your monthly CR is 0.54 as shown in for instance CJ performance reports...
    i.e., meaning 54 % of all who clicked actually bid or buy... that is VERY VERY high.

    If you mean it is 0.54 % it would be very low indeed.

    We get a CR of close to 0.1 as reported on CJ, i.e., close to 10%, for eBay. Which is already
    higher than some other merchants, but situations/pages/traffic is hard to compare.

    0.54 as in 54 % is GREAT, believe me!
    It does not mean 54%.

    What is it Kellie?

    I think it's something like 0.54% per either 100 or 200 clicks.

    That's bad.

  5. #5
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    Unless you mean you got one nickle out of 13 clicks... then it's
    just meaningless random data;-) but if you talk about (many) 100s
    of clicks for the month, .54 as in 54% would be ashtonishing;-)

  6. #6
    ABW Ambassador MeeMaw's Avatar
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    Under CR it says, 0.54 and 0.383. So is that 54% and 38.3%?

    I am confused, which is not unusual.

  7. #7
    Moderator BurgerBoy's Avatar
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    Paul???????

  8. #8
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by MeeMaw
    Under CR it says, 0.54 and 0.383. So is that 54% and 38.3%?

    I am confused, which is not unusual.
    I think that is .54 of 1%.

    That means that your CR is less than one percent.

  9. #9
    ABW Ambassador ticketguyz's Avatar
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    That's 54% if you're going by the performance report. Of course, that would be incredibly high.... almost unbelievably high! List the other numbers that show on the performance report (clicks, # of sales) and we can tell you for sure...

  10. #10
    ABW Ambassador MeeMaw's Avatar
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    $718.00 $0.00 0 37 406 2,073,198 0 $0.35 0.091 $176.85

    That is for this month.

  11. #11
    Moderator MichaelColey's Avatar
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    That's a 9.1% conversion ratio, which is very good. If I'm lining the columns up right, you got 37 leads out of 406 clicks. I'm not sure where you're seeing 0.54.
    Michael Coley
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  12. #12
    ABW Ambassador MeeMaw's Avatar
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    On 406 clicks, 37 sales. That isn't 54%, or am I doing the wrong math?

  13. #13
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    so... you had 37 leads, making 718 (amazing, that means nearly all your registrations
    turned into active ones... hard to believe), with 406 clicks? and an EPC (CJ wise) of 176.85??
    if so I think quality control should be alarmed ;-)

  14. #14
    ABW Ambassador MeeMaw's Avatar
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    Now I am trying to figure out where I got the 0.54.

  15. #15
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    indeed... hmm thats another issue... but many reported here CJ stats can be awfully
    off.. 37 transactions on 406 clicks is NOT 54%, but rather 10%, which would be more
    normal.

  16. #16
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    0.091... yeah do so, cause thos 0.091 seems to be more matching with the
    CR calculated from your txns per clicks ;-)

  17. #17
    ABW Ambassador MeeMaw's Avatar
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    Well, the advertisers I use do pay anywhere from $8.00 to $42.00. On this account I don't use ebay or anything. I have two accounts (two different small companies) and it's the other one with ebay leads. Since this one has such variety I wasn't sure what the number should look like.

  18. #18
    Moderator MichaelColey's Avatar
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    $176 EPC is high, but not unusual. I have a higher EPC than that with at least a dozen merchants.
    Michael Coley
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  19. #19
    ABW Ambassador MeeMaw's Avatar
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    Michael:

    What is your highest EPC if you don't mind me asking?

  20. #20
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by MichaelColey
    $176 EPC is high, but not unusual. I have a higher EPC than that with at least a dozen merchants.
    Michael - I know you're going to tell us which merchants those dozen or so are.

    Right ??????


  21. #21
    Moderator MichaelColey's Avatar
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    I have one that is usually in the $600 range the way CJ calculates it (about $6 per click). It's not a CJ merchant, though. And no, I'm not going to tell anyone who it is.
    Michael Coley
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  22. #22
    ABW Ambassador MeeMaw's Avatar
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    Wouldn't the EPC be higher if the merchant offers higher lead rates? Example an $8.00 merchant the EPC would be lower than the $42.00 merchant right? If the volume and clicks were the same overall.

    ?

  23. #23
    ABW Ambassador ticketguyz's Avatar
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    Of course.... but the volume and clicks can fluctuate wildly with all kinds of variables (affiliates, marketing techniques (pop-ups, PPC, etc.), so EPC is hardly a good metric by which to evaluate a merchant or even an affiliate depending on the circumstances. Conversion rates can even be tricky for the same reasons.

  24. #24
    ABW Ambassador MeeMaw's Avatar
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    So I gather the CR is one of the things that sets off "flags" for CJ rather than the EPC?

    I would like to thank everyone who has replied to my postings. I really do appreciate it. I have been doing this for awhile, but never really paid much attention to the numbers.

  25. #25
    ABW Ambassador ticketguyz's Avatar
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    If you're not doing anything wrong, you have nothing to worry about as far as setting off any flags (kind of a weird thing to ask about... unless you are truly worried about getting "caught"). I'm sure CJ monitors aberrations rather than a set number for CR or EPC to find those that might be cheating the system, and even then they're not going to go out of their way to get rid of you (e.g., Ebates).

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