Results 1 to 11 of 11
  1. #1
    Moderator leeann's Avatar
    Join Date
    January 18th, 2005
    Posts
    2,955
    Charging for Banner Placement ??
    What is the average rate everyone charges for posting a merchant banner on your top pages?

    Thanks,
    leeann

  2. #2
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    leeann, there won't be an "average" rate, as site statistics and "targetness" differs (and so will the rate differ). What is your visitor statistics and audience demographics?

    Geno

  3. #3
    Moderator leeann's Avatar
    Join Date
    January 18th, 2005
    Posts
    2,955
    Thanks for your reply Geno. I was just trying to get an idea of how other people handle putting paid banners up. I figured out that I will base it on an amount per thousand and see how it goes.

  4. #4
    ABW Ambassador Ron Bechdolt's Avatar
    Join Date
    January 18th, 2005
    Location
    Affiliateville, USA
    Posts
    7,927
    Something to consider...when you lease space for a banner ad, you are not making commissions off of that space.

    I charge a flat fee for my banner space and don't give out my visitor stats. I've had a national company on one of my home pages for two years and have brought in a tidy little sum during that time.

    Also, if this helps, I bill by the the month, quarter or year, giving a discount for extended leases. Most choose the quarterly method.
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  5. #5
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    I charge a flat monthly fee for exclusive banner placement that's slightly higher than what I would earn with AdSense in the same spot. I also give my merchants the ability to buy the placement for half price as long as it's an affiliate link.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  6. #6
    Kung Fu Master Eathan's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,833
    I've been doing something similar to what MichaelColey suggests, charging up front, slightly higher than what I make from Adsense to bump Adsense down the page (but not replace it). It's been okay, but in the future I want to be a bit better at predicting growth. It's not fun having prime real estate locked up for a year when you're seeing big time growth, but then again, at least they paid up front...
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

  7. #7
    MasterMike HardwareGeek's Avatar
    Join Date
    January 18th, 2005
    Posts
    3,810
    I charge 40 dollars for a text link
    100 dollars for a banner ad in a rotation of 5
    1500 for exclusivity in that particular spot

  8. #8
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    Quote Originally Posted by leeann
    Thanks for your reply Geno. I was just trying to get an idea of how other people handle putting paid banners up. I figured out that I will base it on an amount per thousand and see how it goes.
    Leeann, CPM (which stands for ""cost per mille"" or "cost per 1000 [impressions]") can range from $1 to $100. What the others are suggesting (flat monthly or weekly rate) might be easier to work with, and easier to sell too!

    Good luck!

    Geno

  9. #9
    ABW Ambassador Paul_Ward's Avatar
    Join Date
    January 18th, 2005
    Location
    Cambridgeshire, England
    Posts
    1,573
    Partly it depends on whether you're going round touting for business or responding to enquiries.

    I've only ever responded to enquiries and come up with a figure like this:

    1/ Estimate how much you might make from a good performing affiliate banner on that page per month. Say one that was in the top 25% of YOUR conversion rates.
    2/ Add an extra 50% or even 100% if you're feeling confident to this figure.
    3/ When I send the figure to the prospective advertiser, I state the monthly rate as in 2-above and then some deal to get down to 1 if they pay quarterly in advance.
    4/ Make sure you say something about how the rate is only guaranteed to the end of the current payment period, monthly or quarterly, and may change if traffic does (like it would if it was an affiliate link).
    5/ Give them a few size and placement options, host the banner yourself and reserve the right to veto god-awful ugly graphics!

  10. #10
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    I usually let my current advertisers keep their current rates (even through November and December!) as long as they remain listed and paid up in advance. I don't like having to switch banners out and my traffic is relatively consistent (except for November/December). If an advertiser sticks with me during the off months, I don't mind giving them a deal in November/December.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  11. #11
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    The majority of our banners are CPM or part of larger package deals. We use affiliate merchant banners in isolated spots.

  12. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Content Network - Banner Placement
    By Organic Chem in forum Commission Junction - CJ
    Replies: 1
    Last Post: September 6th, 2009, 11:29 AM
  2. Charging for inclusion in a directory?
    By Gingerbread in forum Midnight Cafe'
    Replies: 9
    Last Post: August 31st, 2006, 06:32 AM
  3. Charging for Web Design
    By trivum in forum Midnight Cafe'
    Replies: 31
    Last Post: August 19th, 2005, 06:55 PM
  4. ABW Banner Placement -HELP
    By seaslug44 in forum Programming / Datafeeds / Tools
    Replies: 2
    Last Post: March 7th, 2002, 04:51 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •