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  1. #1
    ABW Ambassador leeann's Avatar
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    January 18th, 2005
    Traffic & Sales Drop During Summer?
    It seems since Memorial Day sales have tanked. Anyone else seeing this? I've always heard traffic drops in the summer but this is the biggest drop I've seen in a long time.

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    It's been down just a little for me, but not much.

  3. #3
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    in the PhillyBurbs!
    Our affiliate revenue typically slides a bit during the summer, but then so does our overall traffic. The latter is a bigger concern these days, as our CPM inventory is starting to tighten up.

  4. #4
    More Cheesier Than Ever Cheesehead's Avatar
    Join Date
    January 18th, 2005
    Land of The NFL Champs!
    Last year things really tanked for me in June, but that was due to the fact I relied heavily on one program. This year I am not seeing much of a drop because of income being attributed to a wide variety of sites and products.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  5. #5
    The Beer Hunter LearnAbout's Avatar
    Join Date
    June 1st, 2005
    usually 19th hole
    Agree with Cheesehead, diversification is key. If you only focus on say outdoor sports you should be booming now but suffer in fall. Conversly, if you sell winter sports goods you are dead in the water now but come back to life in late fall.

    leeann, you may want to consider adding summer related products to your site, maybe outdoor stuff (bbq, golf and other summer fun stuff). That may fill your gap.

  6. #6
    Full Member
    Join Date
    January 17th, 2005
    [QUOTE=LearnAbout] Conversly, if you sell winter sports goods you are dead in the water now but come back to life in late fall.

    Don't forget that WW in WWW stands for world wide so that when it is summer in USA/Europe it is skiing season in Australia and New Zealand.

    I was a bit puzzled about something wintery from Amazon sold in the summer last year then I sussed it was probably from down under.

    Of course, that the market down under is much smaller.


  7. #7
    Full Member David_NLC's Avatar
    Join Date
    January 18th, 2005
    New York, NY
    Definitely there are "seasons" to business - yes, diversification is key.

    I will say for our part that we are seeing some really nice spikes now related to new movie releases: Batman Begins comes out today ( falls under our WBShop affiliate program), also Harry Potter related items are really taking off with the book release in July - we'll see continued interest building throughout the summer to the late-fall movie release. There are other WBShop related titles as well you can PM me about if interested like Charlie and the Chocolate Factory and Corpse Bride.

    David Rogers
    Sr. Manager, E-Commerce
    New Line Cinema
    212 649-4900

  8. #8
    notary sojac Herb ԿԬ's Avatar
    Join Date
    January 18th, 2005
    Central/Western NY State
    summer must be over: I've had an order a day for two days!

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