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  1. #1
    Newbie
    Join Date
    June 10th, 2005
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    1
    I need some advice.
    Hi everyone,

    I am a new merchant and wated to ask a few questions before I go live to make sure I do things the right way. I would be grateful if someone could help me with the following. I am setting up a jewellery / charms / bracelets / earrings and pendants website and would like to know what I should do to make my site / program as affiliate friendly as possible. What things should I be doing for example:

    1.) How long should I set for cookies to expire.
    2.) What percentage commission per sale should I set.
    3.) What commission should I set for nTier (sub affiliates).
    4.) What type of banners should I offer (size etc,..)

    In other words, what does the affiliate want? I'm new to this so go easy on me . I'm using the x-cart software and have signed up for Shareasale which I'm trying to intgrate as we speak.

    All help in this matter is greatly appreciated. I would like to hear from both affiliates AND merchants.

    Many thanks.

    Paul.

  2. #2
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
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    11,798
    Paul,

    1) The longer your cookies life - the better (as far as affiliates are concerned). 120 days should be something everyone will like... We have our cookies set on 60 days.

    2) This depends on what you may afford. Anything from 1% to 99%. It depends solely on your profit margin, Paul.

    3) Again: you are to be the one to determine this, depending on what you may afford.

    4) Use all the standard sizes (120x120, 100x100, 468x60, 88x31 buttons) + all unstandard banners you may offer.

    Good luck, Paul, and have a great week!

    Geno

  3. #3
    The affiliate formerly known as ojmoo
    Join Date
    January 18th, 2005
    Posts
    1,466
    I don't know what you are selling but.....

    1) Cookies should be 30-120 days (longer is better).

    2) If you have a 100% markup on your inventory as must gift merchants do then 10% to 20% commission is standard.

    3) 5% seems to be about the norm. Personally I don't worry about this, I want to sell products but attract competitors.

    4) Make banners anyway you want, but what I really want and need is product links. Worry more about ur datafeed than your banner choices.

    MIke

  4. #4
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
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    Mansfield, TX
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    1) It's good to have cookies of at least 30 days. If you really want to stand out in the field, something like 365 days or 999 days will help show affiliates that you're going to work with them in any way you can.

    2) Figure out what percent of the incremental profits you want to share with your affiliates. Make sure to factor in network fees, bonuses, other promotions, and private rates. Compare the rates you're considering with the rates your competitors are offering. If they're offering 25% and you offer 10%, it'll be a hard sell.

    3) I don't really care about second tier commissions. In fact, I usually don't like seeing them because I know the first tier commission rate was probably lowered to compensate. Something in the range of 1/5th to 1/10th the first tier rate is fairly typical.

    4) Make sure to cover all the standard sizes, but your power affiliates will probably just take a single text link and/or a product datafeed. I seldom mess with banners.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  5. #5
    The Beer Hunter LearnAbout's Avatar
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    June 1st, 2005
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    As Michael said...

    For point 4: Standard sizes for banners are here: http://www.iab.net/standards/adunits.asp

    However, given that Norton etc block standard sizes you may want to offer some non-standard ones as well, like 467 x 59, 124 x 124 etc.

  6. #6
    Resident Genius and Staunch Capitalist Leader's Avatar
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    January 18th, 2005
    Location
    Florida
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    12,817
    I agree with Michael Coley on the main points.

    So I'll just say, if the US is your target market, it'll help if you call it "jewelry" instead of "jewellery."
    There is no knowledge that is not power. ~Hemingway

  7. #7
    Plazan Merchant Neil's Avatar
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    February 25th, 2005
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    cyprus
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    simple !!!
    i would login to shareasale as an affiliate,
    go to the other jeewwwellery merchants.
    [is that how you spell it in the states]
    find out what they are doing, and do the same ,or better

    good luck
    Find us at shareasale.com 12% commission
    Shareasale Merchant 7191
    PLAZAN SKIN CARE As seen on TV . Used by Jennifer Lopez

  8. #8
    ABW Veteran Mr. Sal's Avatar
    Join Date
    January 18th, 2005
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    6,795
    Quote Originally Posted by Neil
    simple !!!
    i would login to shareasale as an affiliate,
    go to the other jeewwwellery merchants.
    [is that how you spell it in the states]
    find out what they are doing, and do the same ,or better

    good luck
    Bad advice because it's not that simple.

    If you find out what they are doing and then do the same, that is the same as a copy cat.

    You can look, read, learn and improve what they're doing, but never do the same exact thing they're doing.

    .
    .
    .
    .
    .



  9. #9
    Plazan Merchant Neil's Avatar
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    February 25th, 2005
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    cyprus
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    ok, i agree. i should have put it better,
    find out what the others are doing, learn, do bettererrererrer than them.

    Hi Sal
    Find us at shareasale.com 12% commission
    Shareasale Merchant 7191
    PLAZAN SKIN CARE As seen on TV . Used by Jennifer Lopez

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