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June 12th, 2005, 07:49 AM #1
I need some advice.
- Join Date
- June 10th, 2005
I am a new merchant and wated to ask a few questions before I go live to make sure I do things the right way. I would be grateful if someone could help me with the following. I am setting up a jewellery / charms / bracelets / earrings and pendants website and would like to know what I should do to make my site / program as affiliate friendly as possible. What things should I be doing for example:
1.) How long should I set for cookies to expire.
2.) What percentage commission per sale should I set.
3.) What commission should I set for nTier (sub affiliates).
4.) What type of banners should I offer (size etc,..)
In other words, what does the affiliate want? I'm new to this so go easy on me . I'm using the x-cart software and have signed up for Shareasale which I'm trying to intgrate as we speak.
All help in this matter is greatly appreciated. I would like to hear from both affiliates AND merchants.
June 12th, 2005, 08:54 AM #2
1) The longer your cookies life - the better (as far as affiliates are concerned). 120 days should be something everyone will like... We have our cookies set on 60 days.
2) This depends on what you may afford. Anything from 1% to 99%. It depends solely on your profit margin, Paul.
3) Again: you are to be the one to determine this, depending on what you may afford.
4) Use all the standard sizes (120x120, 100x100, 468x60, 88x31 buttons) + all unstandard banners you may offer.
Good luck, Paul, and have a great week!
Geno Prussakov AM Navigator LLC Twitter.com/ePrussakov We Manage: These affiliate programs My Services: Affiliate program management, audit, consulting, speaking
June 12th, 2005, 10:20 AM #3
- Join Date
- January 18th, 2005
I don't know what you are selling but.....
1) Cookies should be 30-120 days (longer is better).
2) If you have a 100% markup on your inventory as must gift merchants do then 10% to 20% commission is standard.
3) 5% seems to be about the norm. Personally I don't worry about this, I want to sell products but attract competitors.
4) Make banners anyway you want, but what I really want and need is product links. Worry more about ur datafeed than your banner choices.
June 12th, 2005, 03:10 PM #4
1) It's good to have cookies of at least 30 days. If you really want to stand out in the field, something like 365 days or 999 days will help show affiliates that you're going to work with them in any way you can.
2) Figure out what percent of the incremental profits you want to share with your affiliates. Make sure to factor in network fees, bonuses, other promotions, and private rates. Compare the rates you're considering with the rates your competitors are offering. If they're offering 25% and you offer 10%, it'll be a hard sell.
3) I don't really care about second tier commissions. In fact, I usually don't like seeing them because I know the first tier commission rate was probably lowered to compensate. Something in the range of 1/5th to 1/10th the first tier rate is fairly typical.
4) Make sure to cover all the standard sizes, but your power affiliates will probably just take a single text link and/or a product datafeed. I seldom mess with banners.
June 13th, 2005, 01:45 AM #5
As Michael said...
For point 4: Standard sizes for banners are here: http://www.iab.net/standards/adunits.asp
However, given that Norton etc block standard sizes you may want to offer some non-standard ones as well, like 467 x 59, 124 x 124 etc.
June 13th, 2005, 03:25 AM #6
I agree with Michael Coley on the main points.
So I'll just say, if the US is your target market, it'll help if you call it "jewelry" instead of "jewellery."There is no knowledge that is not power. ~Hemingway
June 13th, 2005, 01:08 PM #7
i would login to shareasale as an affiliate,
go to the other jeewwwellery merchants.
[is that how you spell it in the states]
find out what they are doing, and do the same ,or better
June 13th, 2005, 02:12 PM #8Originally Posted by Neil
If you find out what they are doing and then do the same, that is the same as a copy cat.
You can look, read, learn and improve what they're doing, but never do the same exact thing they're doing.
June 14th, 2005, 12:57 AM #9
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