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  1. #1
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,916
    Here's a tip for you merchants...

    When you set an expiration date on offers...

    DO NOT STATE THAT THEY EXPIRE AT MIDNIGHT.

    Expiring an offer at midnight is too confusing. Do you really mean midnight (The beginning of the day - 00:00)? Or, do you actually mean 23:59:59 PM (the end of the day)? The latter seems to be the intent usually, but, who knows? Its ambiguous.

    Why be ambiguous?


    (Pet Peeve #276932)

    ----
    -J
    When you're down It's a long way up
    When you're up It's a long way down

  2. #2
    Full Member
    Join Date
    January 18th, 2005
    Posts
    273
    Not to mention a lot of us have automated systems that remove coupons based on date, not time. So if you give me a coupon that expires at 11:00 PM, it will hang around for another hour.

  3. #3
    Affiliate Manager
    Join Date
    January 18th, 2005
    Posts
    68
    our program at www.barberbros.com always has offers. My strategy is to just list a date of expiration and then I usually kill the promotion a day after, an extra day of happy customers is not a bad thing in the long run.

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