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  1. #1
    Newbie
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    January 18th, 2005
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    511
    nice point made at affiliate summit by HSN for all affiliate merchants
    Was at affiliate summit.. great time.. great weather

    a point was made by HSN affiliate manager that I thought was great and I think all merchants should do..

    obviously people are aware that many places wont let you bid on their companys brand name terms as they dont want their prices raised and competing with affiliates

    so most just say.. NO your not allowed which is gay

    anyway..hsn had the idea that.. why do that..

    when we can just set a limit and say.. ok your not allowed to bid above say 60 cents per click.. as thats our budget per click for our advertising.. this way affiliates can still bid but below it.. and so it does 2 things

    1. prevents driving up of advertising costs for the merchant
    2. affiliates can still bid, and hsn can still make money from the affiliates

    well i think this is a system everyone should be following if you have a problem with affiliates bidding on your companys keywords.

    Pass this on to merchants its vital they get this info..

    then we all win...

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
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    744
    Great point. I would love to see more merchants adopt that policy!

  3. #3
    lurk
    Join Date
    March 25th, 2005
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    355
    I've seen quite a few college merchants do that lately... it works well and benefits both sides.

  4. #4
    The slot machine that IS paid! Billy Kay's Avatar
    Join Date
    January 18th, 2005
    Location
    Small Town in Tennessee
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    5,226
    A different AM - who's policy is No bidding at all... explained that it all about preserving the brand.

    That he lives in fear of his CFO calling him and saying "Did you know our brand is associated with a Neo-Na zi site? Why did you let that happen?"

    While I don't know how many neo-nazi or porn sites actually have links to Zappos (no, it wasn't them), I think they are waaaaaaay over-reacting.

  5. #5
    ABW Ambassador netnow22's Avatar
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    January 18th, 2005
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    Columbia, SC
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    748
    Its better to have affiliate links in the ppc search engine than the merchants competitors

  6. #6
    Just 'N' Affiliate Naffiliate's Avatar
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    January 18th, 2005
    Posts
    232
    I'm totally against bidding for company names.. (for example TARGET) AM's shouldn't be able to bid for TARGET (going to through the Target affiliate program) but if the AM has a great seller - (greeting cards, or office supplies, or bicycles)and that works for their web traffic then that's cool...

    Products I don't have a problem with.. If you can find the product that will work as traffic leaders, then all the power to you...bid away.. but you are not that merchant, so leave them alone.. (way too much mis-representation confuses people who are looking for things)
    Getting There Is Half The Fun! Staying There Is Half The Battle!

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