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June 20th, 2005, 01:31 AM #1
- Join Date
- January 18th, 2005
- Dallas, Texas
Today as I was doing my daily stats scan I really started to think about bookmarks and how important they are. What are all your thoughts about bookmarks? Personally I feel that the bookmark is hugely important. I view each one as a goldmine... an increased possiblity of future sales .. and as a compliment to the site as a whole. My bookmark rate on a niche shopping mall site is about 5 percent. What have you all found?
June 20th, 2005, 03:02 AM #2
While I think a bookmark is highly complimentary to a site, the fact that I've got about 200 bookmarks in my browser but only actually use about 3 of them tends to temper my excitement over their long-term value. The only ones I use are the ones with *immediate* practical value (for whatever I'm doing at the time). But when I bookmark a site because "it looks interesting and maybe I'll get back to it later," I never seem to get back to it.
As for bookmark rates, it's been too long since I've had a way to estimate bookmarks, though, for me to know how many I get now.
Years ago I had a page where the bookmark instructions were on a second page, and the bookmark-this page got a decent amount of attention. But that page was so different from all my others that it's not really good to make projections from. It was a contest page and it ran during the height of contest-site mania. All I had to do was slap up every different contest banner I could find (yeah, a banner farm) and the contest-fanatics loved it. Once those contest merchants ran out of their VC money, they shut down and finally I sent the page off to 404sville for retirement.There is no knowledge that is not power. ~Hemingway
June 20th, 2005, 08:51 AM #3
June 21st, 2005, 03:09 AM #4
Agree with Herb, I also have a 'bookmark this page' on most of my pages. A few even carry a 'Make this your home page' link, and I get a couple of emails a week from ppl telling me how much they like my site (= content wise), and that they made it their home page. No guarantee they will ever buy anything but better than squat I guess.
Other than looking at the pull of the favicon.ico how do you measure if somebody visits you from a bookmark? Would that show as 'Direct Request' in the stats?
June 21st, 2005, 08:23 AM #5Originally Posted by LearnAbout
June 21st, 2005, 08:33 AM #6
I use the bookmark script on most of my 700+ page general shopping mall. During periods of normal traffic I get about 14% from bookmarks. When I experienced the drop in Google traffic last December my bookmarks were 44% of the total traffic and kept the site alive. I see the biggest traffic increases from return visitors during holiday shopping periods.~Ernie
June 21st, 2005, 01:01 PM #7
- Join Date
- March 25th, 2005
Wow 14%, that's awesome. Like Leader, I have a large amount of bookmarks, but rarely actually use any of them.
June 22nd, 2005, 06:30 AM #8Originally Posted by erninator
Ernie, how do you measure that? I'd be very interested to see this stat for my site as well.
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