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June 25th, 2005, 11:22 PM #1Little Agreement on Spyware Guidelines
New article out...
Many anti-spyware programs scour computer hard drives for those data-tracking files called cookies that we often get from Web visits. Microsoft Corp.'s tool does not. And there are disputes aplenty about whether certain widely used advertising programs circulating on the Internet are clean of spyware.
No surprise, then, that there's little agreement on what should be considered spyware, and what adware is exactly. Or on whether adware, which delivers ads, is a form of spyware or a breed apart.
Consumers are confounded. Is their computer-cleaning overzealous or not thorough enough? Are they removing useful programs with the dreck?
No less vexed are makers of anti-spyware software. They're beset by legal headaches, constantly challenged for what their products define and target as malware.
Though it has yet to sue, 180solutions Inc. takes issue with "adware," preferring "searchware" or "sponsorware." "Adware" has become too linked with bad actors, and the industry needs more differentiation, said its chief executive, Keith Smith. Most anti-spyware vendors, however, still put 180solutions in that category.
"All I ask is a chance to prove that money can't make me happy."
"Work to become, not to acquire." -- Confucius
June 26th, 2005, 01:05 PM #2
- Join Date
- January 18th, 2005
- St Clair Shores MI.
It was a great article highlighting the likes of 180Solutions are entirely against "permission based marketing". Reminds me of the original spin from e-mail spammers and telemarketing industry. Hope this leads to gutting their malware spin before the Ad industry endorces supergluing store flyers to folks windhields.Webmaster's... Mike and Charlie
"What have you done today to put real value into a referral click...from a shoppers viewpoint!"
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