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  1. #1
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Mike EcomCity - scheme cooked up by NexTag and WhenU
    His reward in hand, it's time for EcomCity's Mike to get vocal - and outspoken - and to get that Charley bird's dander up as well.

    Mike - what do you think of this scheme cooked up by NexTag and WhenU:
    http://www.*************/jeffmolande...es/000768.html


    PS - I've been on vacation - if this story is old news, shame on me for busting away from my PC for nearly 10 days!

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    oops, maybe I shoulda posted in WhenU forum in parasite area... was thinking involvement with NexTag and the reach there made it transcend just WhenU threads... Moderator - fix me as needed please.

  3. #3
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Little follow up article that appeared elsewhere:
    http://www.internetstockblog.com/200...ison_shop.html

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    I've been yelling about this for a few days now as NexTag & Shopping.com syndicate out Advertisersm PPCSE keyword budgets to non-transparent contextual outfits like WhenU. I'm having to hand build a product database for a client wanting NexTag exposure and I'm getting second thoughts as the client is 100% against any popup advertising or BHO search bar junk traffic ( Gator's Searchscout).
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Says shopping.com is doing it.... hey, they were just bought by eBay...

    where will it lead?

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Most of us often imagine brand name building, the value of comparison shopping and other services that propel these behemoths to levels well beyond our focused niche ROI as independent affiliates. Truth is they are who our mothers warned us about.

    Keep bashing them Mike!!!! Tell Charley to doo a fly-by over them please.

  7. #7
    ABW Ambassador Greg Rice's Avatar
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    Actually I think it's kind of funny. It's nothing new that the advertiser pays spyware for their own traffic but this is just another spin on it. But as one apparently ignorant AM said "they add value". Personally, I don't see the value in paying an affiliate for traffic you already had but hey, it's your money. Now, it's time to enjoy what affiliates have been trying to tell them.
    Greg Rice Affiliate Program Management
    www.gocmc.com info(AT)gocmc.com | 330-259-1223

    Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza

  8. #8
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    The deal is the networks initially turned a blind eye to the domainless technology S/W affiliates because of their income potential and double dipping bonus on non-commissionable actions. At that time (Y-2000) the networks where cringing from the domain bound affiliates backlashing over the .com bomb implosions. The CPC click cheats, Opt-In e-mail spammers, Ponzi scheming reward/rebate "incenters" and false front info peddlers (lead fee middlemen) were the Super/Dupers. In this voliatle environment the networks revenue growth was tied to the amount of traffic/influence the domain bound affiliates could muster while enduring Zero day cookies and slow or no-pay merchants. All affiliate traffic traffic was tied to the SERPs.

    The incentive Dupers brainstormed how to provide the networks with a new revenue stream by cookieing every known way to a merchants web site via the contextual BHO applications. All done with no reliance on SE listings or teathering the pay-per-performance to specific domains. They'd attack turning fellow affiliates pre-sell spin into their own cookied link (TopText & others), exchange affiliate ID#s and whack the competing merchants at the Point of Sale. Simple sell to the commission bonus merchant AM's giving them a way to advertise on their competitors sites justifying even the obvious double dipping fees. Domain bound affiliates were thrown a few bones like the networks pressuring merchants for longer return days, 30 day payment terms and more transparent reporting.

    This lapse in a ethical test was at the expense of domain bound affiliates. Affiliate marketing was split into 2 groups. The domainless BHO and those tied to SERP traffic. It opened up a Tricksters Pandora box for this industry leading to todays modern BHO, playing the infestation 3 card mollie games with shoppers systems, and the cookie stuffing tricksters play the poorman's BHO games on their pages from SERPs and the new PPCSE marketplace traffic.

    Putting real value into a focused click, with referral/cookie forced click hijackers all over the landscape, became an effort in futility. Affiliate marketing opportunities and SEO are still free ...SEM is getting more expensive and controlled by those with big budgets. The advertising mindset matra hasn't changed a bit. Those who can manipulate/control the mass SE traffic, or use browser spam, can play the advertising eyeball numbers game, guaranteeing them a bigger piece of the merchant's Ad budgets ...without requiring them to get into the labor intensive pre-sell spin game. The middlemen networks get their cut regardless, from both the domain and domainless affiliate cookied sales.

    Consolidation, mergers and monopoly building is going on with the blessings and support of the Advertising industry. Affiliate networks are just part of this Advertising industry focusing upon draining every cent from Merchants Ad budgets. That's a given. Unfortunately the affiliate network stats are tasked to show ROI via sales figures, unlike CPM and brand advertising.

    Budgeted Merchant's are getting ripped by BHO's and commission con-men. They also are getting budget raped by SEM campaigns through click cheats & junk traffic pervayers. The PPCSE's ( part of the Ad Industry) follows the path of the affiliate networks, by initially turning a blind eye to their affiliate fraudsters, as they seek out sources capable of mass clicks to drain PPCSE keyword budgets. Who better to align yourself with then the mature Gators -WhenU's -180Solutions and wannabees controlling shoppers systems & browsers.

    Sure makes sense in this factual senerio to see mergers and acquisitions. Those controlling the Ad budget spends of merchants can spin ROI any way they choose. NexTag feeds PPCSE traffic to Shopping.com. eBay plays PPCSE big time and seeks to not outbid Nextag or Shopping.com on keyword bids. eBay wants to bury or expand into an Amazon structure. They buy affiliate aggregrator Shopping.com to consolidate their ability to tap into larger chunks of merchants Ad budgets and control PPCSE spends, while having an alternate vehicle for their Super Sellers. Nextag takes the PR heat from dealing with WhenU and others, more then willing to drain those keyword buys faster, making eBay and Shopping.com look like saints.

    Funny Bizrate/Shopzilla going the legit non-BHO partnership route get bypassed for eBay purchase consideration. Why? Cause they can't drain PPCSE keywords as fast as the Nextag/Shopping.com consortium. My take is every LS, CJ, performics merchant using Bizrate gets a better class of keyword clicks just like they do with Google/Adwords vs. Yahoo/Overture. No BHO junk traffic or forced clicks lurking to dilute the quality of traffic. That's why Google is at 304.00/share today as they are riding a consumer confidence trend as all hell breaks loose in the media & Supreme Court over BHO's and their P2P infestation partnerships.

    Linkshare has it right in not placing their future growth tied to consumer aceptance of sleezey affiliates, be they domain bound, or using BHO apps. They obviously hear from informed Merchant management that enough is enough. Put some damn value in a click for the commissions laid on the line.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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