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  1. #1
    ABW Ambassador Doug247's Avatar
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    Angry Why Allow Phone No.s on Google Ads
    Why does google allow advertisers to put a phone numbers on the ad. Seems like I see more and more on my sites. Think I loosing money? Think your loosing money?

    Nahh.... Google is advanced they probably count the numbers being dialed as a click.

  2. #2
    http and a telephoto
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    I've never seen an ad that included a phone number.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
    ABW Ambassador Nature Boy's Avatar
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    I'm surprised the Big G hasn't put a stop to it already. I guess the best way to circumvent this problem would be to add those sites to your Competitive Ad Filter.
    Scott
    If you can't dazzle them with brilliance, then baffle them with bulls#!t
    Don't tell me that you'll do it... SHOW ME.
    Just because everyone else is drinking it is no reason for me to drink the KOOL-AID.

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    A few larger ABWers using Adwords should e-mail Google and get them to bann phones #'s from Adwords displays. Every escort/call girl service and 1-800# merchants could buy keyword Ads hawking their phone#'s and word the Ads to discourage clicks.

    "Call 1-800-hot-slut for a date with Snow White and her dwarfs.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
    ABW Ambassador Spencer's Avatar
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    Never seen one myself, but I'm sure some cute advertisers are trying to circumvent paying google. I'm sure they'll be dumped as soon as google finds out about it. As natureboy said, just put them on your filter list if you're worried about losing potential revenue.

  6. #6
    ABW Ambassador Jane's Avatar
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    I haven't seen any phone numbers yet. I prefer to order through the web than to make phone calls anyways. Doesn't seem like they could give you enough info in a short google ad to make you want to call. Wouldn't most people click through first?

  7. #7
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    I get these all the time. Phone numbers are against adwords policy. I have no idea why google doesn't detect and disallow these ads from being displayed.

  8. #8
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    Phone numbers and other adwords tricks
    I've seen a few phone numbers, and it is annoying, just as I find it annoying when merchants recruit affiliates, but then strongly encourage customers to order by phone instead of online -- without providing couponing or other incentives to assure affiliates will be compensated.

    I just checked the AdWords Editorial Guidelines at
    https://adwords.google.com/select/guidelines.html
    (I don't know if you might need to log in to see this secure page)
    and I see no reference to telephone numbers at all, so I'd like to know where Yogi learned that they are against AdWords policy.

    Another trick I have seen is the use of ads that somehow don't
    show ANY visible, clickable links, but display the usual short URL
    at the bottom, so consumers can cut and paste it into their browser
    to find the advertiser's site.

    I assume this is done by putting something into the headline field
    that won't be visible to consumers. Of course, these campaigns
    would obviously generate zero clicks and if they are left running
    beyond a few hours or days, they would be deactivated just
    like any other ad with low CTRs -- so I assume that the folks who
    run these ads have a script that just deletes the existing phantom
    ad campaign and creates a new ad campaign every XX minutes or
    hours.

    I haven't seen these "phantom ads" lately, so I assume that Google
    has identified the problem and implemented some technical fixes.

  9. #9
    http and a telephoto
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    The phantom ads you are referring to are actually being blocked by software like N*rton and the like. You can't make your ad unclickable, but browsers can make them blocked and unclickable.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    ummmmm... nevermind...

  11. #11
    Full Member amanda_mytights's Avatar
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    I can not speak for the majority but our company has an Affiliate code present on each page so that when a customer does call in we can track the sale via the telephone. We still however do not promote calling in orders as it is simply easier and more efficient for everyone involved to place orders online.

    However you are always going to get that group of people that want to call and discuss their purchase, their social life, their personal issues, oh yeah and place an order (sometimes) so that is why we created these codes to try and protect the affiliates from losing sales.

    There should be no telephone numbers on ads and these guys know it, why haven't they been booted yet?

    Amanda

  12. #12
    Internet Cowboy
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    I filter out domains when I see a phone # on their ad in my Adsense.
    No freebies!!!!


  13. #13
    Member
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    Quote Originally Posted by UncleScooter
    I filter out domains when I see a phone # on their ad in my Adsense.
    No freebies!!!!
    I do the same for some of my affiliate websites, but what to do when you cross the 50 mark ? I have some RSS ads showing on my blogs so I have a list of around 35 advertisiers to block, who used to show up all the time on my blogs. Is there a way ?

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