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  1. #1
    Web Ho - Design B!tch ~Michelle's Avatar
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    Question Merchant wants to advertise on my site but has no af program?
    I was wondering how the rest of you handle the following scenario?

    A merchant contacts you asking how they can go about being advertisted on your website, and that merchant does not have an affiliate program, what do you do?

    I get requests like this all of the time.

    I know I could charge them a flat fee or a monthly fee to advertise them with a link to their site, but how do you figure out exactly what to charge them? I am not sure what the going rate for something like this would be.

    Some of these merchants are big time players and some are mom and pops.

    How do you guys handle situations like that?
    ~Michelle
    "All I ask is a chance to prove that money can't make me happy."
    "Work to become, not to acquire." -- Confucius

  2. #2
    ABW Ambassador
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    The rate could depend on lots of things like your traffic, placement, how many placements throughout the site, is it just text links or banners too etc. What i've done in cases like that is figure out how much my pages average per month and then divide that by the number of merchants on that page and then take that number and work with it. That's just the way i do it, i'm sure there are many more ways people come to a number. People more technically advanced than myself probably can have some sort of click tracking or some other way to monitor stuff. You might check out Adbrite and get an idea how much others are charging.

  3. #3
    AM Navigator Geno Prussakov's Avatar
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    Charge per impressions, Michele! This way you can't go wrong...

    Geno

  4. #4
    Moderator MichaelColey's Avatar
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    Charging per click is another option.

    Or, refer them to SAS. (Make sure to sign up and use an affiliate link!)
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  5. #5
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    I'll take a flyer and run flat fee monthly Ads on affiliate sites with my Holdup Suspenders program. You must have at least 5000 unique monthly visitors. Just PM me.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  6. #6
    Web Ho - Design B!tch ~Michelle's Avatar
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    Thanks for the suggestions so far.
    ~Michelle
    "All I ask is a chance to prove that money can't make me happy."
    "Work to become, not to acquire." -- Confucius

  7. #7
    ABW Ambassador
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    I charge a flat monthly fee for advertising & based on traffic - I can show merchants that it's a helluva deal compared to CPM if they say it's too high... Of course, if you offer an advertiser a CPM deal & it takes a while to go through their budget, it may not be worth it to you. On the other hand, if you blow through their budget too fast, it may not be worth it to them. That's why I offer a flat monthly fee & discounts if they pay for a full year. I've started to combine other forms of advertising into packages at an even greater discount. One thing I've started doing recently is trading ad space for products... That seems to work out well & my g/f can't spend it! :P
    Oh, and I also use PHPAdsNew so advertisers can login to check stats... Some companies require that before they'll spend a dime on your site.
    Hi, I'm a signature.

  8. #8
    ABW Ambassador erninator's Avatar
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    I refer them to SAS.
    ~Ernie

  9. #9
    The slot machine that IS paid! Billy Kay's Avatar
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    I charge them $115 for a product listing for a month.

    Takes about 20 minutes to make the listing and tweak their graphic - so I look at it as $38 an hour

  10. #10
    Resident Genius and Staunch Capitalist Leader's Avatar
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    If you make $115 in 20 minutes, that's $345/hour~! But if you only want $38 of it you can always send the rest of the cash over here!
    There is no knowledge that is not power. ~Hemingway

  11. #11
    Moderator MichaelColey's Avatar
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    See, you don't even need to know math to be a successful affiliate!
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  12. #12
    lurk
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    Quote Originally Posted by Leader
    If you make $115 in 20 minutes, that's $345/hour~! But if you only want $38 of it you can always send the rest of the cash over here!
    Can I send you free money too?! Heh... did you all ever see that article last year where a women made over 18k off one of those "give me a dollar" websites? That's a nice little return for the year...
    Jason

  13. #13
    ABW Ambassador phillyburbs's Avatar
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    CPM works for us!

    phillyBurbs Media Kit

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