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August 1st, 2005, 09:38 AM #1Ask Jeeves Launches Advertising Network
Another player enters the ring.........
Backed by a new owner known for shaking up the status quo, Ask Jeeves Inc. is launching an upstart advertising network powered by its own search engine — a move likely to rankle its longtime business partner, Google Inc.
Ask Jeeves' marketing system, scheduled to debut Monday, follows the same model that has been generating tremendous profit growth for Google and another Internet powerhouse, Yahoo Inc., during the past three years.
The expansion heralds a new era for Ask Jeeves, a 9-year-old company that survived the dot-com bust to be acquired for $2.3 billion by InterActiveCorp in a deal completed less than two weeks ago.
"All I ask is a chance to prove that money can't make me happy."
"Work to become, not to acquire." -- Confucius
August 1st, 2005, 09:52 AM #2
Stupid move in relation to the Google relationship, but as the article states ... "advertisers will go were there is inventory".
This should be good for sites that appeal to women.Continued Success,
The secret of success is constancy of purpose ~ Disraeli
August 1st, 2005, 10:37 AM #3
Where's Mike / Ecomcity...
I smell a way for AskJeeves to not have to follow Google's rules and ethics...
"We are definitely very optimistic about the prospects for this product," said James Speer, vice president of marketing for IAC advertising solutions. "We think there is going to be significant demand. We have definitely heard from advertisers that they would like another choice."
Which advertiser's have said this?
August 1st, 2005, 10:48 AM #4
Ask Jeeves plans to continue to display ads from Google's network but will feature them below the listings generated from its own auction-based ads. Since users generally click on the links displayed higher on the page, that hierarchy could mean less revenue for Google — a dynamic that figures to cause tensions.
Speer said Ask Jeeves is hoping Google will regard the new approach as "an evolution of an existing product.
"hoping"... are they kidding?
August 1st, 2005, 01:17 PM #5
- Join Date
- January 18th, 2005
- St Clair Shores MI.
LOL... AJ got 3/4 of their revenue from hawking Adwords theough every BHO search bar hijacker to come down the pike. Google probably was hinting at banning them from the syndication network so they throw up a unregulated network as insurance.Webmaster's... Mike and Charlie
"What have you done today to put real value into a referral click...from a shoppers viewpoint!"
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