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  1. #1
    Analytics Dude Kevin's Avatar
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    Sigh.........
    Type in Small Office in Google. Talk about a bad result for #1.

  2. #2
    Influencer Marketing GravityFed's Avatar
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    Wow. Hopefully they're workin hard to get it all ironed out..

    Gary M

  3. #3
    Affiliate Manager Allen Nance's Avatar
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    Maybe you should search for Bigger Office?
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  4. #4
    ABW Ambassador Snib's Avatar
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    I don't understand? The first result I get is www.smalloffice.com which looks like a spammer directory site.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  5. #5
    Analytics Dude Kevin's Avatar
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    Exactly. Kind of hurts the "content rules" agrument, eh? Which I always believed in...

  6. #6
    ABW Ambassador Snib's Avatar
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    I can't really see how this phrase would be competitive though. Who focuses their keywords on this phrase? It's not necessarily something that translates to sales. I'm sure Google is much more strict with phrases that are competitive.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  7. #7
    Analytics Dude Kevin's Avatar
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    That's a valid point.

  8. #8
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    Quote Originally Posted by Noth
    Exactly. Kind of hurts the "content rules" agrument, eh? Which I always believed in...
    Actually, the "content is king" argument has always been 2nd fiddle to the "inbound links & anchor text" rule as seen here.

    It looks like a simple case of somebody used to have a useful site there and now it's not there anymore but some links still exist.

    Ross

  9. #9
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by Snib
    I'm sure Google is much more strict with phrases that are competitive.
    Is this a guess or is there a basis to this assertion? I am trying to think of why and how G would sort out the millions of keywords as "competitive". If it was by traffic, I'd guess small office, as a 2-word keyword, is fairly high - it doesn't strike me as something that seems low or medium competition ground.

    Not disagreeing with you, more seeking to understand the thinking.

    Myself, I conclude if there were a competitive filter or scoring aspect, and if it graded "small office" low on the scale, then Google would have to chose to ignore (or diminish) other ranking factors to be less "strict" - and I wonder which factors they'd chose to ignore, or not measure, or measure less - and I conlude that it wouldn't make sense to do that, if I were Google.

    Perhaps the human review (if actually happening for SERPs ranking (I'm a doubter)), is one scoring mechanism that G would concentrate on the using for the most popular keywords (ie key phrases)...

    What's your thinking about this that let's you conclude / assert what you did?

  10. #10
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    By the way, I think that your find here - small office - is a very EXCELLENT example of what's wrong with Google. Where I say "wrong" because my opinion is that the site that comes up is of little value for the searcher using G - and my opinion is mine of course, with its biases as well.

  11. #11
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    The number of PPC ads that show up on the results page, also lead me to think this is a competitive keyword.

  12. #12
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Perhaps the exact match to the domain name has more power than I was aware of... I thought that was old school...

  13. #13
    Analytics Dude Kevin's Avatar
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    I'll bet M$ thinks it's competitive.... From Overture:

    784 small office
    471 office 2003 small business
    443 microsoft office small business 2003
    404 microsoft office xp small business

  14. #14
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    they're #8 at MSN for "small office" (without the quotes)
    they're not in top 100 at Yahoo for "small office" (without the quotes)

    At MSN, found it interesting that they not only beat out the SBA, but Microsoft itself.

  15. #15
    ABW Ambassador Snib's Avatar
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    Basically what I was thinking was that no sites really focus on this phrase in their page titles, h1 tags and content. If they do, it's inadvertent. If nobody is focusing on this phrase, Google's going to have slim pickings when deciding which sites to show under this phrase. I was thinking since Google doesn't have a wide variety of "small office" centric sites to choose from, they might pick a dud because there's not much else to choose from. If the phrase is known and people are actively bidding and using it in their titles and content, Google will have many more sites at it's disposal. This is when they can start getting picky and choose some good content sites for top rankings.

    Hope this was clear,
    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  16. #16
    Analytics Dude Kevin's Avatar
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    Donuts: My sites all rank better on Yahoo. So I think they're results are the best. And this proves it... Now if only more than 16% of people would search there...

  17. #17
    Analytics Dude Kevin's Avatar
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    Snib: I was surprised that Overture didn't show more searches for it, considering SOHO (Small Office/Home office) is such a huge market right now.

    At the same time, Google does return over 13 million results, so I find it astounding (unless the old site JUST came down) that the PPC directory crap would rank #1...

  18. #18
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Awww - clear now - I was confused. So it's not that Google is less strict (or changes its algorithm) because of the keyword, it's that more exact matches / good matches aren't shown because they seem to don't exist.

    Bet someone here will move to fill that need...

    And a few folks here who own wordtracker are doing some calculating right about now...

  19. #19
    Analytics Dude Kevin's Avatar
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    Stay out of my niche... hehe. I promise there's no money in it...

  20. #20
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by Noth
    Donuts: My sites all rank better on Yahoo. So I think they're results are the best. And this proves it... Now if only more than 16% of people would search there...
    TOTALLY WITH YOU!!!

    I have one page and associated keyword that ranks #3 at Y and I'm not in the top 400 at G. So obviously I think G is stupid. And I have observed that Google hardly weighs onpage relative to Y who seem to love yummy onpage content.

  21. #21
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Also, note the invisible iframe window the site opens to run a scripted click logger (code at end of page). These folks are not here by accident. Regardless of my opinion of their content, GOOD FOR THEM!!!

  22. #22
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by Noth
    Stay out of my niche... hehe. I promise there's no money in it...
    NOTHing but small office stuff...

    ROCK ON!

  23. #23
    Analytics Dude Kevin's Avatar
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    Right. I'm struggling to define the category, however...

  24. #24
    ABW Ambassador
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    Just click the link on the bottom of Google: Dissatisfied? Help us improve

    They can't human review 8 billion + pages but they can review sites brought to their attention.

  25. #25
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Yeppers they are a template directory site owned or hawking revenuedirect crap within hidden Iframes draining PPCSE fees... They're a typical junk traffic PPCSE account drainer. Report them to Google and watch them get PRO'd and kicked out of the Google syndication group.

    <iframe name="log" height="0" scrolling="no" src="/blank.htm" frameborder="0" border="0" hidefocus noresize>
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