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  1. #1
    Defender of Truth, Justice and the Affiliate Way
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    ValueClick To Buy FastClick for Stock

  2. #2
    The Beer Hunter LearnAbout's Avatar
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    Let me see if I understand this correctly: Fastclick is a CPC/CPM advertiser with reportedly more than 9000 third party websites - I assume those are 'Publishers' (?).

    Fastclick, thru this deal, is valued at $214 million.

    This puts an average 'value' of almost $24k on each publisher website that participates in Fastclick. Is this at all reasonable?

    If my understanding of the above is correct, how on earth can this kind of value (averaged, mind you) be justified?

    Cheers, Frank (confused)
    [URL=http://www.golfbeginnerguide.com/]Golf Beginner Guide[/URL] ; [URL=http://www.ladygolfersguide.com/]Lady Golfers Guide[/URL]

  3. #3
    Defender of Truth, Justice and the Affiliate Way
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    The buy of FastClick via stock swap is valued at $214M. It's what VC was willing to pay for FastClick, not the gross revenue from FastClicks financials necessarily.

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
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    This puts an average 'value' of almost $24k on each publisher website that participates in Fastclick. Is this at all reasonable?
    It is--if anyone offers me that for the sites I have in there.
    There is no knowledge that is not power. ~Hemingway

  5. #5
    ABW Ambassador JJJay's Avatar
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    I don't understand this deal. FSTC IPO (6 months ago) was priced at $12, so shareholders who are long on this stock are out $2 per share???

  6. #6
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    Yep. The cpm rates at fastclick have been dropping, i think this is a chance for valueclick to poach the publishers on fastclick, and fastclick to bail before they have nothing but .05/cpm ads. IPOs are a risk, this risk didn't pay off.

    I just wonder how much of a cross-over there already exists between the groups of publisher. I for example use both companies.

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