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  1. #1
    Affiliate Manager nish's Avatar
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    July 6th, 2005
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    The best way to track affiliate-id is?
    Let's say the merchant has an independent program & sets first-party cookies. As shown below, there are a couple of ways of tracking the affiliate-id through cookies.

    1. Store affiliate-id in the cookie
    2. Store encrypted affiliate-id in the cookie
    3. Store session-id in the cookie. Affiliate-id is stored on merchant's server.
    4. Some other way that I don't know of. (Please enlighten me)

    What according to you is the best way and why? If possible, please give the pros and cons.

    There are lots of experts on this subject at ABW. I hope they all participate in this thread.

    cheers!
    -nishith

  2. #2
    Affiliate Manager nish's Avatar
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    July 6th, 2005
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    Anyone?

  3. #3
    Full Member c4's Avatar
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    January 18th, 2005
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    488
    Hi,

    I would go for
    1. Store affiliate-id in the cookie

    Why? Because:

    2. Store encrypted affiliate-id in the cookie
    I don't see any reasons why this would be more appropriate that unencrypted IDs. You can still overwrite or delete an encrypted cookie and unencrypted ID doesn't tell you anything less or more about the affiliate than an encrypted one. Also encrypting IDs for every click puts more pressure on the server (how much really?)...

    3. Store session-id in the cookie. Affiliate-id is stored on merchant's server.
    Why would you do that? Sessions are temporary and you probably don't want to store all sessions ID in a database to have them compare to an affiliate ID? Also same things apply as to N.2


    I'd say keep it simple, the N.1 is the optimal way to go IMO. It's the simplest and all the other don't give you any extra reliability, protection or benefits the way I see it.
    [URL=http://www.hesk.com]Help desk software[/URL]

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
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    New York
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    1. Store affiliate-id in the cookie
    Yes, but be careful with this if you use technology like omniture - cookies do get garbled.

    2. Store encrypted affiliate-id in the cookie
    Nope K.I.S.S.! Allows for transparency and affiliate checking, encrypting it really has no benefit.

    3. Store session-id in the cookie.
    No, end users usually break sessions during the purchase so no, plus it really invalidates your cookie duration, long term wise.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

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