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  1. #1
    Affiliate Manager nish's Avatar
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    July 6th, 2005
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    'Paradigm Shift' in identifying unique visitors
    Here is an article that talks about a paradigm shift in how unique visitors are identified: http://www.imediaconnection.com/content/6553.asp

    The point is that you can't just rely on cookies. Multiple steps are required.

    If they can improve on identifying unique visitors, I believe they can use the same logic to identify the visitors coming from affiliate sites. So affiliates would not have to only rely on cookies then.

    -nishith

  2. #2
    ABW Ambassador AddHandler's Avatar
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    January 19th, 2005
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    Cookies IMO.. don't get deleted as often as you might think.
    People don't delete their cookies after each visit to a website or even after each browser session. They may delete cookies once a week at best.

    The thing that makes cookies not track so well are parasites...
    Not only by overwriting our cookies with theirs but giving the network cookies a bad name and having anti-virus blocking software keep our cookies off the machines in the first place.. without Parasites I doubt anyone would be discussing any other way to track sales...

    If your talking about UNIQUE traffic stats, cookies are fine for a 24 hour period.

  3. #3
    ABW Ambassador phillyburbs's Avatar
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    January 18th, 2005
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    AddHandler:

    What we've seen from major advertisers are an increasing number of request for information on how we track our uniques. And answering simply "cookies" is not always received with open arms.

  4. #4
    ABW Ambassador
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    January 18th, 2005
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    Quote Originally Posted by nish
    Here is an article that talks about a paradigm shift in how unique visitors are identified: http://www.imediaconnection.com/content/6553.asp

    The point is that you can't just rely on cookies. Multiple steps are required.

    If they can improve on identifying unique visitors, I believe they can use the same logic to identify the visitors coming from affiliate sites. So affiliates would not have to only rely on cookies then.

    -nishith
    Their logic is to make estimates to unique visitor numbers, it is still just a guessing game, I don't really want to be paid on guesses. There is nothing here that would translate back to tracking a user to an affiliate id, and really there is not that much new here that hasn't been discussed at some level, the whole article is amazingly self-serving to the author. Calling this a "paradigm shift" is a joke.

  5. #5
    ABW Ambassador AddHandler's Avatar
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    January 19th, 2005
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    PhillyBurbs - so what do you tell them besides "cookies"..?
    Aren't cookies the most reliable thing out there now as far as uniques go....?

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