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August 23rd, 2005, 05:39 AM #1'Paradigm Shift' in identifying unique visitors
Here is an article that talks about a paradigm shift in how unique visitors are identified: http://www.imediaconnection.com/content/6553.asp
The point is that you can't just rely on cookies. Multiple steps are required.
If they can improve on identifying unique visitors, I believe they can use the same logic to identify the visitors coming from affiliate sites. So affiliates would not have to only rely on cookies then.
August 23rd, 2005, 06:19 AM #2
Cookies IMO.. don't get deleted as often as you might think.
People don't delete their cookies after each visit to a website or even after each browser session. They may delete cookies once a week at best.
The thing that makes cookies not track so well are parasites...
Not only by overwriting our cookies with theirs but giving the network cookies a bad name and having anti-virus blocking software keep our cookies off the machines in the first place.. without Parasites I doubt anyone would be discussing any other way to track sales...
If your talking about UNIQUE traffic stats, cookies are fine for a 24 hour period.
August 23rd, 2005, 06:50 AM #3
What we've seen from major advertisers are an increasing number of request for information on how we track our uniques. And answering simply "cookies" is not always received with open arms.Karl Smith / PhillyBurbs.com: Your Internet Starts Here!
August 23rd, 2005, 09:07 AM #4
Originally Posted by nish
- Join Date
- January 18th, 2005
August 23rd, 2005, 08:36 PM #5
PhillyBurbs - so what do you tell them besides "cookies"..?
Aren't cookies the most reliable thing out there now as far as uniques go....?
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