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  1. #1
    Newbie at tooting my own horn M_Diddy's Avatar
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    Zappos Excessive Returns
    Is it just me...or does Zappos just suck.

    I cannot believe how many returns we had....This is just ridiculous.

    They can take the free return shipping and shove it up their keyster, I am so fed up.

  2. #2
    Newbie at tooting my own horn M_Diddy's Avatar
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    Not nice Mr Coley....Not Nice...

  3. #3
    notary sojac Herb ԿԬ's Avatar
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    I thought we all assumed that the stylish shoe business was full of returns.

  4. #4
    ABW Ambassador Airstrip's Avatar
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    What is excessive?
    Quote Originally Posted by M_Diddy
    Is it just me...or does Zappos just suck.

    I cannot believe how many returns we had....This is just ridiculous.

    They can take the free return shipping and shove it up their keyster, I am so fed up.
    What percent returns did you have? 20% 30% 40%?

  5. #5
    Newbie at tooting my own horn M_Diddy's Avatar
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    Between 30 and 40....

    Technically with all my other merchants I am under 10%....so its kinda strange.

    At the end of the day....it just isnt worth my while.

    They could suck the chrome off a tailpipe.....they suck that much

  6. #6
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    It's not strange, it's shoes, it's Zappos.

  7. #7
    ABW Ambassador mailman's Avatar
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    I think shoes are a finacky garment with ladies. Have you ever gone shoe shopping with your wife and seen how many pairs they try on? Now they just order online and if they don't like them they send them back. Hell there are ladies who buy shoes for one occasion ,wear them and still return them. It's a good thing they can't return under garments!

  8. #8
    ABW Ambassador Airstrip's Avatar
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    When it comes to shoes,
    I think your conversion rate is equally as important and perhaps proprtional to the return rate. If you only sell 3 pairs of shoes for every 1000 clicks and none are returned, you are still broke. On the other hand if you are selling 1 pair of shoes for every 50 clicks, and 30% of those sales are returned, you are much farther ahead of the game. I am of course referring to PPC advertising. If you are having a decent conversion from a natural search then 30-40% returns means nothing since you are not paying per click advertising. And, if everyone bought shoes like I advised my wife to buy shoes, the returns would alwaysd be greater than 50%. Why? Because I advise her to order two sizes of the same shoe and return the one that doesn't fit as well. Thus a 50% return.. So returns don't mean that much unless the company is screwing you. Frankly I think 30% is honest and fairly normal for the big shoe players. Keep in mind, my wife is not the only one that knows how to work the free shipping, free return game!! I would love to promote the concept, but I doubt that the merchants that offer free returns would like it!!..

  9. #9
    Newbie at tooting my own horn M_Diddy's Avatar
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    Do you think they have sniff testers.......

    That is sooooo wrong.....imagine some big woman buys a pair for a wedding....has her big ass sweaty hams in them for the day...dinner dancin spreadin the love....then returns them for free.....that is just wrong and so unhygenic....Purty Durty

    Maybe Zappos should change their model to Shoe Rentals.....regardless....we shouldnt get screwed....we did our work.

  10. #10
    ABW Ambassador Airstrip's Avatar
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    It's simple. Take away the free returns and your conversions will be cut in half...

    Thats an unsupported estimate, but I promise you that sales will suffer.

  11. #11
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Ach, Zappos, ptooey. I never read a good word about their program! I'd have thought they'd be down to no affiliates by now.


    Everyone says they convert well, but if 33% of that comes bouncing back, that's 33% OFF the actual conversion ratio. This probably drops them right back to just "average" conversions.

    Once the reversals are all factored in, their CR can't be all that good. Just look at the EPCs (7-day ignored to avoid distortions caused by not-yet-registered reversals):

    ZAPPOS: 3 month: $24.36
    SHOEMALL: 3 month: $44.60

    People still promote Zappos, for what?!?
    There is no knowledge that is not power. ~Hemingway

  12. #12
    ABW Ambassador
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    Just take a look. Largest selection of shoes on the internet. I convert at over 4% so if they reverse 25% i'm still converting at 3%. Last month my EPC with them was $56.04

  13. #13
    Moderator MichaelColey's Avatar
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    Quote Originally Posted by Leader
    ZAPPOS: 3 month: $24.36
    SHOEMALL: 3 month: $44.60

    People still promote Zappos, for what?!?
    Perhaps name recognition? EPC isn't everything. For instance, I have many merchants that get a higher EPC than I get with Amazon.com, but Amazon.com is a consistent performer for me since people recognize the name and are much more likely to be interested in products they sell. If I replaced their links with a lesser known merchant that had a higher EPC, my CTR would drop, my EPC would be higher, and my total earnings would be lower. It's the bottom line that counts.
    Michael Coley
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