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  1. #1
    Affiliate Manager
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    How would affiliates react to a change from inert to animated banners?
    I would like to try adding 1 animated banner to our list of banners.
    First I thought about adding as a whole new format. But then I realized that affiliates might not update their banners as they don't go on CJ every day to see what are the new banners available.

    So I thought about replacing a popular one with good earnings with an animated one. Do you think affiliates might react negatively?

    The animation would not be of bad taste or tacky. The animation would be very light and discreet. Brand is very important for that client. It would be a very simple animation, like probably just a fade in or something.

    Please let me know ur opinions.

    Thanks so much

  2. #2
    ABW Ambassador Paul_Ward's Avatar
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    It would piss me off deeply.

  3. #3
    Moderator MichaelColey's Avatar
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    Have you tested it to see if it increased click-throughs and conversions? If it does, I don't see why any affiliate would complain. If it doesn't, replacing your best performing banner with one that doesn't perform as well doesn't sound like a good idea.
    Michael Coley
    Amazing-Bargains.com
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    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  4. #4
    ABW Ambassador AddHandler's Avatar
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    Skuba - It's always nice to have both Animated and Static options for ALL your banners... Some people swear by one or the other...

    Personally I hate animated banners..

  5. #5
    Pimp Duck popdawg's Avatar
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    Badly
    Add new ones.
    Mess with the ones we picked to match our sites = po'd affiliate
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
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  6. #6
    Affiliate Manager
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    No, I didn't test. That's why I am asking here first, because I want to test them on CJ.
    But how will I test if nobody will be using it? If it's new.

    If I replace, then there will be a good number of hosts using it. I could try for just a day or 2.

    As I said it wouldn't be a big change. It would be basically the same as the flat banner, but maybe with a little fading.

    What do u think?

  7. #7
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Quote Originally Posted by skuba
    So I thought about replacing a popular one with good earnings with an animated one.
    If it ain't broke don't break it, forget about fixing it. Add it as new, send a newsletter that you've added new animated banners. But for the love of God, don't do what all the others do ... TEST them first and then give them to affs. Too often do I see dumb banners that an inhouse guy made that is nothing but branding or simply dumb, and never tested. Affiliates need tools and real one not just something that ends in .gif! Remember that!

    BTW, welcome to ABW!
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  8. #8
    Affiliate Manager
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    I can't test without adding it to CJ and having some affs using it. How would I test beforehand?

    As I said, it won't be much different from the top banners already in use. Just imagine a little fading of some text. Do you understand what I am saying?

    It won't be a banner with several different frames. I really don't see how it would bring earnings down. It would be EXACTLY the same, but with something to drive evev more attention to it.

  9. #9
    Pimp Duck popdawg's Avatar
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    Ok, so it's obvious you don't want feedback that doesn't agree with you wholeheartedly.
    But, like the sucker for punishement I am, I am going to try one more time.

    1) an affiliate says it would piss them off.
    2) an affiliate says it doesn't sound like a good idea.
    3) an affiliate says they hate animated banners.
    4) an affiliate says they would respond badly.
    5) an affiliate marketing board admin, who is quite knowledgeable and whom speaks to MANY affiliates, affiliate managers, networks, etc says if it ain't broke don't fix it.

    Here's one more. I don't use animated banners where ever possible. If there isn't a static one, I ask for one. When I am looking to add a banner to my site it needs to fit and I pick it carefully. For an affiliate manager to assume all affiliates want or need the same thing or that they know what's best for my site tells me they aren't much of an affiliate manager.

    You wanted feedback, there it is.
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
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  10. #10
    Pimp Duck popdawg's Avatar
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    meant to add ... I said this before and I'll say it again. Add a new banner. Don't mess with existing ones, especially well performing ones.

    seriously, hope this helps
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
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  11. #11
    Affiliate Manager
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    Cool. I do appreciate your input. I am just trying to discuss a pioint of view. Sometimes forum members respond without reading it carefully.

    Thanks for the input. I will add as a NEW banner and communicate to Affs by email.

    I guess for the size of the banner I should choose at least the size and format used on my top performing banners. Right?

    Thanks

  12. #12
    ABW Veteran Mr. Sal's Avatar
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    So I thought about replacing a popular one with good earnings with an animated one.

    If it's one with good earnings now, and you change it to anything else, there will go the good earnings.

    like probably just a fade in or something

    Here is one positive suggestion: Try with a copy of the one with good earnings and add the fade in to that one, now let your affiliates decide if they want to use the one with good earnings now or the same one but, with the fade in Brand inserted.

    Brand is very important for that client.

    I don't know about others, but I try to avoid any banners that have the merchant.com URL in the banners.


    Sal.




    ...

  13. #13
    ABW Ambassador Andy's Avatar
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    As long as the banner is tastefully done, not one with multiple flashing backgrounds that irritate and annoy - I say go for it. But don't remove a well-performing ad, just add this new one.

    To compensate affiliates for their testing, offer a premium on commissions on everything sold through this one new ad. That should be enough to encourage affiliates to try it, and if it doesn't work in a reasonable amount of time, you'll know it's not a good ad.

    Andy

  14. #14
    Moderator MichaelColey's Avatar
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    Quote Originally Posted by skuba
    I can't test without adding it to CJ and having some affs using it. How would I test beforehand?
    Surely you have in-house tracking.

    One of my favorite places to test banners is TribalFusion.com. You can get results quickly and see which banners perform best for which categories of sites. Build 5 or 10 different banners, set up a campaign, and spend about $100 per banner to get 100,000 impressions per banner. Then, you'll be able to see CTR and conversion ratios for each banner on a large variety of sites.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  15. #15
    Affiliate Manager
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    I don't know about others, but I try to avoid any banners that have the merchant.com URL in the banners.
    But our best performing banner is just a button with our mechant.com logo...

    Surely you have in-house tracking.

    One of my favorite places to test banners is TribalFusion.com.
    This is an ad broadcaster...
    We don't work with them.

    Branding is very important for this company and they don't rely on advertising. It's not me, it's the client.

  16. #16
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Quote Originally Posted by skuba
    Branding is very important for this company and they don't rely on advertising. It's not me, it's the client.
    Don't rely on advertising? - More like rely on free advertising/branding from affiliates!

    Do us a favor and post the merchant name.

    Do you get paid hourly also? - I think that would bring it full circle ->
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  17. #17
    Mama in Charge Anne's Avatar
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    Some sites hate blinking banners... and aside from that, some pick banners for color or content that matches the page the banner is on. Why not just add another banner instead of replacing one?

  18. #18
    Affiliate Manager
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    I realized there is a bit fo confusion here because I forgot to mention one thing. We already change the banners creative every couple of months to reflect the store's floorset and season. If therer is a sale or special promotion we make a new banner, if it's summer it's a new, winter, holiday, etc...

    So, we are already changing the Banners, BUT WE KEEP THE FORMATS, and they have been all NON animated banners. My idea here was just to add a little animation to the new banners for holiday season.

    Does it change anything on your opinion? I just thought this was relevant.

    And what do you think of those seasonal changes we make?

    Thanks again,
    Yan

  19. #19
    Pimp Duck popdawg's Avatar
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    There is no confusion except maybe on your part.
    Having a sale ... ADD A BANNER
    Changing the color scheme ... ADD A BANNER
    Want to add animation ... ADD A BANNER
    I have taken merchants off the prime real estate areas of a few sites for changing banners. I don't care if they thought it would be a fresh look, a nice seasonal change, WHATEVER. They made a change to a banner I had there, I log in and see an UGLY site ... at the very least. Their new purple, pink & crimson color scheme which they love so much doesn't match the funeral parlor page they are on ... (an example I don't really have a funeral parlour page ... although, everyone dies ... naahh ) Anyway, here's a real life example from a very short time ago that happened to me.
    I have a site focused on a certain kids product. All of a sudden, the largest most prominent banner on the main page is now changed by the merchant ( a department store style merchant) because they just received a whole slew of new product. Instead of my kid friendly item, everyone that logs in now sees two women in revealing underwear hanging off each other.
    Now, I realize you "just want to make a little change" but you don't know how people are utilizing/laying out their sites and every change you make can/does affect hundreds of affiliates.
    You have the ability to add new banners. Use it.
    And did anyone mention ... IF IT AIN'T BROKE, DON'T FIX IT?

    Now on a side note, I have merchants with literally hundreds of banners.
    Is there a limit to the number you can have with different networks? I have seen super small programs with 50 or 60 and incredibly large programs with 3 or 4.
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
    ================================================================

  20. #20
    ABW Ambassador Ron Bechdolt's Avatar
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    I was going to throw in my two cents and then realized I don't have a clue what merchant this is.

    Even though, if the current banners are trash, then anything would be an improvement. However, doubt they are that bad and have to agree with the above, if it ain't broke, don't fix it. Add additional banners as a test and see how they do over time. Be patient!

    Hmmm, looking back at all your previous posts (seeing if I could figure out what company you represent) I see nearly all of them where it appears you are an affiliate. Did we misunderstand your question above? Is it merchant banners you want to change for a compnay you present or are you an affiliate wanting to change a banner for a merchant you want to promote?
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  21. #21
    Affiliate Manager
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    Sorry, I can't disclose the merchant.
    But it's a big clothing company with main focus on teens. We will never have ugly banners, branding is very important as I said before.

    The kind of changes we do has to do with what products are hotter for a certain season, or what are the current deals or floorplans. The changes are very light. And we keep the formats. Keeping formats also hlp with the statistcs for our side, so we can track a certain format thru time.

    Also we don't approve any site into the program. The site needs to match our branding and offering. So, it's a trust relationship. The same way an aff woudn't want a family friendly banner to turn into a porn one, we don't want an aff to change his site completely, but WE ALLOW CHANGES as long they are compatible. I think it works both ways. Agree?

    There is no way to add a banner every time we have a chance, because we HAVE to discontinue the old one. So, it needs to be a replacement, or the worst thing would happen, affiliates would have a broken image & link. See what I am saying?

    Thanks for all the feedback here, I really appreciate.

  22. #22
    Member sendmemybill's Avatar
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    Changing "my" banner without notice would make me quit that merchant wihtout doubt.
    "Effective people are not problem-minded; they're opportunity minded. They feed opportunities and starve problems."

  23. #23
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    Maybe, the solution here is to include in our policy that banners might be updated acording to seasons and promotions.

    That way affiliates will be aware before trying to join the program.

  24. #24
    Pimp Duck popdawg's Avatar
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    Imho, the best policy is to have a series of standard banners. These are done once and leave them. This way, affiliates with dozens to hundreds of sites don't have to worry about constantly updating creative from dozens, hundreds or thousands of merchants.
    Then, have a series of seasonal creatives which change periodically (describe this in the description in the network interface or on the get creative page) and maybe lastly, a series of promotional creative that change depending on the sale you are running at that time.
    For most of my sites I don't pick banners that include anything seasonal or promotional and animated is definitely frowned upon.
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
    ================================================================

  25. #25
    ABW Ambassador Ron Bechdolt's Avatar
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    Ditto Popdawg. My thoughts exactly.
    Ron Bechdolt | Affiliate Program Management Consultant
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