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  1. #1
    AM Navigator Geno Prussakov's Avatar
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    Longer Cookies Life or Higher Commission?
    What in your opinion is better: longer cookies life or higher commission?

    Say, a merchant had their cookies life set at 45 days, offering you 8% in commissions. What would you rather get as a reward: cookies life extended to 365 days or commission level raised to 12%?

    Geno

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    30 day cookies for a popular merchant is plenty as most all those cookies get washed inside 30 days. Go for a higher commission to those making a certain tier of monthly sales.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by ecomcity
    30 day cookies for a popular merchant is plenty as most all those cookies get washed inside 30 days.
    Why aren't then all merchants offering UNLIMITED cookies?

    Geno

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Quote Originally Posted by Geno - RussianLegacy


    Why aren't then all merchants offering UNLIMITED cookies?

    Geno
    Absolutely no reason if their cart and network allows 365 day cookies. I imagine the actual cookie life for an Overstock cookie is 1 day regardless of what they publish. They're more over exposed then Jalo in a string bikini contest.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
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    45 day cookie 12% commission

  6. #6
    More Cheesier Than Ever Cheesehead's Avatar
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    I would want the higher commission rate. I believe that many cookies get "washed" or destroyed and if the sale is not made on the spot or within a few days you get no commission.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  7. #7
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by ecomcity
    I imagine the actual cookie life for an Overstock cookie is 1 day regardless of what they publish.
    Why? I mean, what makes you think so?

    Geno

  8. #8
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by Geno - RussianLegacy
    What in your opinion is better: longer cookies life or higher commission?

    Say, a merchant had their cookies life set at 45 days, offering you 8% in commissions. What would you rather get as a reward: cookies life extended to 365 days or commission level raised to 12%?

    Geno

    I want both of them.

    Vietnam Veteran 1966-1970 USASA
    ABW Forum Rules - Advertise At ABW

  9. #9
    ABW Ambassador simcat's Avatar
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    1998-cookies
    2005-commission (too many opportunities to block, delete, or overwrite cookies)

  10. #10
    notary sojac Herb ԿԬ's Avatar
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    >>>Why aren't then all merchants offering UNLIMITED cookies?<<<

    because not all merchants are on the side of the affiliates. some merchants look at what we are doing as an advertising expense, not considering that there is not much cost to use us. the cost is commission and they don't see the profit we bring.

    some see us as just an advertising medium. they want their brand to show and may or may not make it easier for us to make money.

    some merchants have many physical stores and give us 3-day cookies. meanwhile the customer sees a new deal at our sites early in the week and then travels to the store where we, of course, get no credit. or the customer waits until payday to replenish his bank account and by then the cookies have expired.

    some merchants, particularly in LS, maybe elsewhere, have cookies that expire in just a few hours. not nice at all.

    fortunately there are some merchants, mostly in the clothing field, who can track a catalog request and give us the commission if the order happens promptly.

  11. #11
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    IMO, cookies should be set to never expire. On the one hand, it's a gesture of good faith from the merchant, since it is, in essence, saying that you are giving the affiliate every chance possible to make a commisison. On the other hand, it doesn't really cost the merchant to have an extended cookie, because the life expectancy of cookies these days is pretty short, and the vast majority of purchases online are made relatively quickly.

    Most of the sales from the tarp program I run seem to be made within a week or so of setting a cookie. The exception to this are the phone ins or emails, which may require several months of negotiating before the deal closes. But then, I track from the start where the call in is generated from.
    Following everyone else is a GREAT way to become average.

  12. #12
    Internet Cowboy
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    75-80% of my sales happen same day, so I will opt for the higher commission every time.


  13. #13
    AM Navigator Geno Prussakov's Avatar
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    Interesting takes. Highly appreciated!

    Geno

  14. #14
    Plazan Merchant Neil's Avatar
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    Why aren't then all merchants offering UNLIMITED cookies?
    PLAZAN . 365 cookies, 15% commish. average sale $200 repeat customers

    I offer it
    Find us at shareasale.com 12% commission
    Shareasale Merchant 7191
    PLAZAN SKIN CARE As seen on TV . Used by Jennifer Lopez

  15. #15
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Quote Originally Posted by Geno - RussianLegacy


    Why? I mean, what makes you think so?

    Geno
    My low traffic site generates 90+ physical clicks to Overstock per day from on page creatives. Multiply by the total number of OS affiliates for just the domian bount clicks. Add in the hundreds of millions of e-mail list links by affiliates and the Dupers. Add in the BHO popups, PPCSE direct to OS cookie setting links and force click cookie stuffers doing iFrames.... then subtract the LiveHelp parasite disregarding all cookies and just cherry picking the more expensive sales. Actual OS sales month over prior year month are doubling while the Linkshare commission payouts are tumbling big time. Do the math and then figure out why the Overstock forum remains silent since January.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  16. #16
    AM Navigator Geno Prussakov's Avatar
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    Interesting. Thank you for the detailed reply.

    Geno

  17. #17
    Moderator MichaelColey's Avatar
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    I agree with those who choose higher commissioins over longer cookies. It varies depending on the industry, but with most things I promote, well over 80% of my sales come on the same day as the click. Longer cookies are nice, but not when it comes at the expensive of the commissions.
    Michael Coley
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  18. #18
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    Higher Commission. Cookies don't have much have a life span nowadays.

  19. #19
    AM Navigator Geno Prussakov's Avatar
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    Thanks for great response to this thread, guys & gals! Very helpful indead.

    Geno

  20. #20
    Moderator BurgerBoy's Avatar
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    So - Geno - Are you changing you cookie to 365 days to give us a better chance to make money ??

    I bet you will sure have a lot of affiliates if you do.

    Vietnam Veteran 1966-1970 USASA
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  21. #21
    affiliate emeritus missdonna's Avatar
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    both, please.
    A longer cookie will make me like and trust you, and put you on my to-do list. A higher commission will get you closer to the top of the list.
    Affiliate Marketing - The hardest easy money I ever made.

  22. #22
    Not Verif-Lidated infoTim's Avatar
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    Quote Originally Posted by ecomcity
    I imagine the actual cookie life for an Overstock cookie is 1 day regardless of what they publish.
    A whole day? That long? I figured it only lasted about 30 seconds, until LivePerson starts popping.
    Tim
    consultant by day, affiliate by night

  23. #23
    Crazy like a fox suzigeek's Avatar
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    Cookie of 30 days is good and higher commision (of course)

    I have plenty of non-commisionable sales come in on 7 and 14 day cookies expiring...so from what I've seen so far some people do wait awhile to make a purchase. It's not the majority of my traffic but its enough to make me say ouch!

    my 2 liras
    Suz~~GearGirl~~

  24. #24
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Higher Commission. Same thing I've always preferred.

    As long as the cookie length doesn't get ridiculously minimal, commission is king. In Geno's example, the "shorter" cookie duration is 45 days, which is just fine so I'll take the 12% commission!

    1998-cookies
    2005-commission (too many opportunities to block, delete, or overwrite cookies)
    1998: People were nuts.
    2005: They're starting to wise up! (At least on this issue...)
    There is no knowledge that is not power. ~Hemingway

  25. #25
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by BurgerBoy
    So - Geno - Are you changing you cookie to 365 days to give us a better chance to make money ??
    My answer is YES, BurgerBoy! I am changing the cookie life to 365 days for everyone who's active! Details here.

    Geno

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