Results 1 to 8 of 8
  1. #1
    Newbie
    Join Date
    June 2nd, 2005
    Posts
    27
    Getting to 1 million Impressions a month
    How would you go about doing this?

    At that point, CPM ads would be fine, so the traffic doesnt have to be targetted.

    Options are purchase bulk traffic, boatloads of SEO, find a new niche.. what else can be done? Any ideas?

  2. #2
    ABW Veteran Student Heyder's Avatar
    Join Date
    January 18th, 2005
    Posts
    5,482
    Talking
    Well if you've got enough money and you don't care about who the eyes are attached to than it's quite easy to get as many as you want for as little as 2.5 cents per eyeball at google.

  3. #3
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    With untargeted CPM banner rates around $0.25, 1 million impressions is just $250/month. I can't imagine getting excited about that. Well targeted affiliate links will do considerably better with less traffic.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  4. #4
    ABW Ambassador darkstar7's Avatar
    Join Date
    January 18th, 2005
    Location
    Maryland
    Posts
    536
    I wouldn't get excited about it at a .003% click rate. OK for getting your name in front of people though. They won't click the banner but they will search for you later. I had a small increase in SE searches for the site name after doing it.
    Luke
    Have you promoted your brand name today?

  5. #5
    Affiliate Manager MarcFolch's Avatar
    Join Date
    December 21st, 2005
    Posts
    21
    What are you aiming for?
    Perhaps we can be of more help if you let us know what you want to accomplish.

    Is this just a random goal of yours or is there a marketing objective behind it?

    Marc

  6. #6
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Lightbulb
    Quote Originally Posted by MichaelColey
    With untargeted CPM banner rates around $0.25, 1 million impressions is just $250/month. I can't imagine getting excited about that. Well targeted affiliate links will do considerably better with less traffic.
    25 cents CPM? Holy schmoley! A large amount of our revenue is CPM, but we certainly don't have a 25 cents/CPM portion on our rate card. Yikes.

  7. #7
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    Yes, but you're a highly targeted site. You can set your own rates and people who want your highly targeted demographics will pay them.

    Try running a site with undesirable/general demographics (which is pretty common with high traffic sites) through a general banner company (Burst, Tribal Fusion, Fastclick, etc.) and you'll probably see closer to 25 cents.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  8. #8
    ABW Ambassador phillyburbs's Avatar
    Join Date
    January 18th, 2005
    Location
    in the PhillyBurbs!
    Posts
    3,097
    Exclamation
    Quote Originally Posted by MichaelColey
    Yes, but you're a highly targeted site. You can set your own rates and people who want your highly targeted demographics will pay them.
    Interesting. Some folks would shudder to use the term highly targeted for our traffic. You're right, IMO, because at the very least our traffic is geographically targeted. When you factor in the financial/lifestyle demographics of our users, it's pretty attractive to advertisers.

    Quote Originally Posted by MichaelColey
    Try running a site with undesirable/general demographics (which is pretty common with high traffic sites) through a general banner company (Burst, Tribal Fusion, Fastclick, etc.) and you'll probably see closer to 25 cents.
    That doesn't appeal to me at all ... LOL!!!!

  9. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. 1st Month - Tons of Sales, 2cond Month and on...Zero..
    By leeann in forum Midnight Cafe'
    Replies: 10
    Last Post: July 8th, 2010, 09:53 AM
  2. Discount Tire sees 167% Affiliate Sales Growth Month over Month!!
    By Kim Salvino in forum Affiliate Window - AW
    Replies: 0
    Last Post: April 12th, 2010, 02:13 PM
  3. Judge Sues Dry Cleaners for $65 Million ($67 million)
    By Eric Ewe in forum Midnight Cafe'
    Replies: 10
    Last Post: December 18th, 2008, 08:14 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •