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  1. #1
    ABW Ambassador mailman's Avatar
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    Question Impressions - Clicks?
    Please correct me if I am wrong! Impressions are visitors that visit your site and don't click anything? Clicks are visitors that click on an actual link right?
    On ten thousands impressions what would be a good ratio re impressioms to clicks?
    Thanks

  2. #2
    Affiliate Manager nish's Avatar
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    The way I understand it is.. Impressions are visitors that visit your site (even if they click, the impression counter still increases).

    As far as the clicks is concerned.. different networks count it differently. For example, Amazon, I believe counts unique clicks and others just count total clicks (unique or not).

    hope this helps.

    -nishith

  3. #3
    notary sojac Herb ԿԬ's Avatar
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    an impression happens each time an ad is seen, but the ad must be capable of sending the impression count back to the network or merchant. usually this kind of code for an ad shows at the least a 1x1 pixel but could have a graphic (.jpg or .gif) in it that is larger.

    If you had a page with 100 ads, all of this type, and all from merchants in the same network, then each time someone visited the page 100 impressions would be counted, ideally.

    click-through ratio (CTR) in a network is figured on all views and clicks so far for the day. a ratio of 1-5 percent might be normal but could be a lot higher.

    unfortunately, it is sales that count, not clicks.

  4. #4
    Affiliate Manager nish's Avatar
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    and here is one another thread talking about clicks: http://forum.abestweb.com/showthread.php?t=64777

    cheers!
    -nishith

  5. #5
    Affiliate Manager nish's Avatar
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    Quote Originally Posted by Herb ԿԬ
    If you had a page with 100 ads, all of this type, and all from merchants in the same network, then each time someone visited the page 100 impressions would be counted, ideally.
    But I hope if there are 10 ads of the same merchant on one page, the impression counter is only incremented once.

  6. #6
    notary sojac Herb ԿԬ's Avatar
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    Quote Originally Posted by nish
    But I hope if there are 10 ads of the same merchant on one page, the impression counter is only incremented once.
    that would depend on who is keeping score, and how they are doing it.

  7. #7
    ABW Ambassador mailman's Avatar
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    Thanks All. So I take it that out of 10,000 impressions that resulted in 0 - Sales ,0 Leads and 19 Clicks would put this all in the toilet,right?

  8. #8
    MasterMike HardwareGeek's Avatar
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    depends if you do CPM like me yo u make a fortune

    I got ads doing 500k impressions 40 clicks and making me 300 a month

  9. #9
    Affiliate Manager nish's Avatar
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    Unfortunately, if you create links using datafeed or maybe something like GoldenCan, I don't think Impressions would get incremented. So actually don't know how effective is the use of this counter.

    -nishith

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