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  1. #1
    Comfortably Numb John Powell's Avatar
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    Arrow Impressions vs. Server Log
    I have a CJ link giving 151 IMPS, but I can only spot 111 visits to the page the link is on in the server log. I sure would like to understand the difference for learning purposes.

  2. #2
    Full Member suzie250's Avatar
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    Maybe your page stats don't show repeat visitors? That's my guess.


    Suzie
    I disagree with Kay Jewelers. I would bet on any given Friday or Saturday night more kisses begin with Bud Lite than Kay.

  3. #3
    Affiliate Manager nish's Avatar
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    Check this thread: http://forum.abestweb.com/showthread.php?t=64993

    cheers!
    -nishith

  4. #4
    Comfortably Numb John Powell's Avatar
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    HTML Code:
    Maybe your page stats don't show repeat visitors? That's my guess
    Nope that's not it cause I weeded through the raw log and repeats are there.

    Nish: I checked the thread but it didn't seem to explain the difference. It's like cj is showing impressions that the server log didn't count.

  5. #5
    Affiliate Manager nish's Avatar
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    As suggested in that other thread, one possibility is that if you have 10 ads on one page, it might be counted as 10 impressions.

  6. #6
    ABW Ambassador
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    Also if the user has the page cached, it may not reload the page, but the ad may be dynamic and be reloaded.

    Chet

  7. #7
    Comfortably Numb John Powell's Avatar
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    nish: Nope just one add on the page.

    HTML Code:
    Also if the user has the page cached, it may not reload the page, but the ad may be dynamic and be reloaded
    All I see is the 1x1 image on the cj ad server.
    This ad page has only been indexed by MSN and most of the visits are do to PPC ads and a few during development from my IP. It just seems to be a big difference if you are trying to judge the CTR as good or bad.

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