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October 22nd, 2005, 04:28 PM #1Impressions vs. Server Log
I have a CJ link giving 151 IMPS, but I can only spot 111 visits to the page the link is on in the server log. I sure would like to understand the difference for learning purposes.
October 23rd, 2005, 12:41 PM #2
Maybe your page stats don't show repeat visitors? That's my guess.
SuzieI disagree with Kay Jewelers. I would bet on any given Friday or Saturday night more kisses begin with Bud Lite than Kay.
October 23rd, 2005, 02:48 PM #3
October 23rd, 2005, 03:19 PM #4HTML Code:
Maybe your page stats don't show repeat visitors? That's my guess
Nish: I checked the thread but it didn't seem to explain the difference. It's like cj is showing impressions that the server log didn't count.
October 23rd, 2005, 04:28 PM #5
As suggested in that other thread, one possibility is that if you have 10 ads on one page, it might be counted as 10 impressions.
October 23rd, 2005, 05:00 PM #6
- Join Date
- January 18th, 2005
Also if the user has the page cached, it may not reload the page, but the ad may be dynamic and be reloaded.
October 23rd, 2005, 05:54 PM #7
nish: Nope just one add on the page.
Also if the user has the page cached, it may not reload the page, but the ad may be dynamic and be reloaded
This ad page has only been indexed by MSN and most of the visits are do to PPC ads and a few during development from my IP. It just seems to be a big difference if you are trying to judge the CTR as good or bad.
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