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  1. #1
    Newbie
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    November 13th, 2005
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    Question Starting and Affiliate Program - Use a network or In House
    I'm soon to be launching a website selling entertainment software which will be suitable for a huge audience.

    I wish to start an an affiliate program to boost sales. What are the disadvantages and advantages of using a network like CJ compared to running your own affiliate progam?

    What do people generally consider to be the most successful?

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
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    St Clair Shores MI.
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    17,328
    Let's be straight about it. Entertainment S/W is a commodity item sold online and off by cut throat discounters. Can your site and offerings compete WITHOUT affiliates, regardless of a network or indy solution? If you can't... then either way your doomed to mediocracy.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    Newbie
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    November 13th, 2005
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    Yes, this software will certainly be able to compete without affiliates.

  4. #4
    ABW Ambassador
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    January 18th, 2005
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    Why not do BOTH

  5. #5
    Full Member asr_guy's Avatar
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    June 12th, 2005
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    Canada
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    The general rule is that you focus on getting your online business in good shape (the 80%) before you get into adding an affiliate channel (the 20%)...

    Cheers,
    Peter
    [URL=http://www.typoassassin.com/?utm_source=abestweb&utm_medium=forum&utm_content=p&utm_campaign=sig]Are these affiliates stealing from you?[/URL]

  6. #6
    Affiliate Manager nish's Avatar
    Join Date
    July 6th, 2005
    Posts
    762
    Check out this thread: What would you say.... to an indie? http://forum.abestweb.com/showthread.php?t=65256

    Hope it helps.

    cheers!
    -nishith

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