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  1. #1
    ABW Ambassador
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    Monetizing the flypaper.
    I get bored making sales pages and sites. I had to build a page that interested me and decided to use it as flypaper. It's a script to help my chosen market.

    I got decent traffic from WOM and forum links, and now Yahoo, MSN and Google are all funnelling traffic to the flypaper because of the links. I first found it at #112 in Google and it's climbed to #36 over the past four months. (The page is #4 in Yahoo, they love it over there.)

    I ain't making squat in terms of revenue.

    I send people to related products in the store. While I'm sure that's helping in the SE's, I haven't seen any rise in revenue.

    Should I just put adsense on it and be done?

  2. #2
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Thanks for providing a case study to prove my points about c*ntent sites

    I send people to related products in the store. While I'm sure that's helping in the SE's, I haven't seen any rise in revenue.
    Oh, got anti-commercial freaks for visitors?
    Try sending the people to your other sites (your 100% sales sites). Then your commie leech visitors, who don't want to see "blatant" commercialism or you having a profit, get a "clean" link (as if selling stuff yourself somehow isn't clean, grrr..)--and, you get your commish.
    Mix up the links to multiple other sales sites (all which are yours) rather than just one, to complete that air of Marx-approved linking practices.

    This will also give a nice new bunch of in-links to your real sites.

    Edit--I wasn't sure what WOM is so I looked it up in G. I'm figuring it's not "Wear of Materials" and that World of Music is the likely full version... If you've got a bunch of musicians coming to the site, they may not be anti-commercial, but there's a high liklihood that they're just broke! Maybe a payday loan place'd work
    There is no knowledge that is not power. ~Hemingway

  3. #3
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    WOM = Word of mouth: hotmail, gmail, etc.

    The site in question is already a hybrid sales/content site. The traffic has increased exponentially. I think I'm going to be more aggressive in pushing people into the store throughout the site.

  4. #4
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by Leader
    Thanks for providing a case study to prove my points about c*ntent sites

    Mix up the links to multiple other sales sites (all which are yours) rather than just one,to complete that air of Marx-approved linking practices.
    LOL Leader - you crack me up.

    It's very true that "content" sites do not make sales ... My site is the ultimate content model. I've learned to make money off the content pages though, just like Weis, by drawing traffic to my sales pages via the content pages and working aff links into my content. I AM starting to realize that my visitors are not necessarily SHOPPERS, although when it comes time to shop, they buy so it's a matter of giving them information to draw them in, make the search engines happy and love you and then steer them to appropriate pages where we can write ad copy to our heart's content and further keep them reading if the copy is good and continues to "seem" like the content they so love.

    While I have learned much from your posts and your "shopping site vs.. content site" analysis, I still think affiliate sites will fare better for the long haul with SOME content. As is obvious by the drastic search engine annihilation of many "thin" aff sites, carbon copies of merchant's product pages are not very desirable. Think about what a typical web surfer is doing online ... if they are looking to buy a specific product, hopefully they will wind up on a shopping page and an aff will make a commish.

    I think more surfers are actually looking for information, even if it is information about specific products or categories of products. To keep all parties happy (search engines and surfers), offering both content and shopping seems to be the most productive in terms of staying power and I do believe that affiliates would be better served learning to mix content and shopping pages, whether all in one or separate. Information seekers are notoriously spoiled by the freebie mentality of the early web. They are slowly coming around to a shopper's POV, although I think we'll need another 5 years or so before the average surfer feels as comfortable whipping out their credit card online as they do in a brick & mortar store.

    End of
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  5. #5
    Moderator MichaelColey's Avatar
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    Quote Originally Posted by Leader
    Thanks for providing a case study to prove my points about c*ntent sites
    It's really just two different ways to go at it.

    With a sales oriented site, you can monetize it much easier, but it takes a lot of work to get the traffic.

    With a content site, you can get traffic much easier, but you struggle to monetize it.

    Either way can work (or fail).
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  6. #6
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by MichaelColey
    It's really just two different ways to go at it.

    With a sales oriented site, you can monetize it much easier, but it takes a lot of work to get the traffic.

    With a content site, you can get traffic much easier, but you struggle to monetize it.

    Either way can work (or fail).
    And that is as concise and clear as it gets. Perfect analysis Michael. That's why you get the big money.
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  7. #7
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    I had some time in the car, where I do my best thinking. The site's sales and content are going to get further intertwined in the coming weeks. I figured out how to do it with a minimum of work. Yay me!

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    I figured out how to do it with a minimum of work.
    Oh??

    I've got an idea for doing that (after all I do have a couple of those things [c*ntent sites]), but never could figure out how to program it...

    Information seekers are notoriously spoiled by the freebie mentality of the early web. They are slowly coming around to a shopper's POV,
    There are so many people online now who've come on after that freebie era ended--and never experienced the early web--that I'll just concentrate on the unspoiled fruit.

    I do agree with Michael about the difficulties facing both types of sites. But, I find the wall (the one the webmaster beats her/his head against) to be of thicker concrete when it comes to properly monetizing c*ntent.
    There is no knowledge that is not power. ~Hemingway

  9. #9
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    Well, it was easy until last week. The company that makes the products I plan on integrating into the content switched from HTML to Flash. I can't use my import script now, I actually have to do some work.

    But it just dawned on me how to make the flypaper even stickier while building more adsense impressions.

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