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  1. #1
    lurk
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    Google Base Beta Launches
    http://base.google.com/

    Help the world find your content.
    Google Base is a place where you can add all types of information that we'll host and make searchable online.

    You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle and Google Local.
    Jason

  2. #2
    ABW Ambassador Ron Bechdolt's Avatar
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    I see why it is still in beta. Interesting, though. Thanks for sharing.
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  3. #3
    lurk
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    I don't think it was supposed to be realeased this soon. I think they were forced to do so because of what happened last week. In case you missed it, a programmer used a dictionary crack type style program to find random sub-domains for Google and found base.google.com. This was immedietly publicized and eaten up by the press, causing Google to bring it down (why they had the website live to the public before it was ready, I don't know).

    The follow up to this was two days later Ebay dropped all payment methods except PayPal in frustration to finding out about Google Base, which is essentially a free Ebay.
    Jason

  4. #4
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    Quote Originally Posted by jrod805
    I don't think it was supposed to be realeased this soon. I think they were forced to do so because of what happened last week. In case you missed it, a programmer used a dictionary crack type style program to find random sub-domains for Google and found base.google.com. This was immedietly publicized and eaten up by the press, causing Google to bring it down (why they had the website live to the public before it was ready, I don't know).

    The follow up to this was two days later Ebay dropped all payment methods except PayPal in frustration to finding out about Google Base, which is essentially a free Ebay.
    Umm.. none of that is true. It is nothing like ebay, but very much like craigslist.com. Google has been talking about google base for well over a month.

    Chet

  5. #5
    lurk
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    Actually, all of it is true. The only statement that can be argued is that it is much like Ebay which is just speculation.

    This article explains the situtation and everything I stated:

    http://www.businessweek.com/technolo...027_587849.htm
    Jason

  6. #6
    Affiliate Manager nish's Avatar
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    Jason,

    Its still pretty vague and difficult to comprehend what they are upto.

    Are they consolidating all info for advertising? Is it like a subsection of the search engine, or an informal free webhosting service? If they are getting into the content space, they might very well have a conflict of interest.

  7. #7
    Full Member heisje's Avatar
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    .

    this is a real wake-up call for the Affiliate Industry:

    along with child pornography and prostitution, any form of affiliate marketing is totally banned from Google Base:

    http://base.google.com/base/base_policies.html

    Affiliates Posting is not permitted for the promotion of affiliate sites or products sold through an affiliate marketing relationship.
    same for numerous programmes by google.

    is this, then, an all out war against affiliate marketing?
    and what is the future of affiliate marketing under this mentality?
    and, what are the affiliate networks planning to do about this hostile/destructive mentality?


    heisje



    .

  8. #8
    Affiliate Manager nish's Avatar
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    But then if they release an API for this.. the possibilities could be endless. Someone can come up with a content mgmt system thats built upon google base instead of mysql eventhough there would be performance issues in doing that.

  9. #9
    Affiliate Manager nish's Avatar
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    Quote Originally Posted by heisje
    along with child pornography and prostitution, any form of affiliate marketing is totally banned from Google Base:

    http://base.google.com/base/base_policies.html
    Lets say they did allow affiliate postings on Google Base. Now someone like Amazon has hundreds of thousands of affiliates. If they all start posting on Google Base, it might create hundreds of thousands of redundant posts. And this might not be useful to the end user.

  10. #10
    Full Member heisje's Avatar
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    are you aware that this is an affiliate forum?


    heisje



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  11. #11
    Affiliate Manager Sami B - Uncommon Goods's Avatar
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    Quote Originally Posted by heisje
    .
    is this, then, an all out war against affiliate marketing?
    and what is the future of affiliate marketing under this mentality?
    and, what are the affiliate networks planning to do about this hostile/destructive mentality?
    I think that's a 'bit' overstatement, heisje. I don't see anything to be afraid of yet. Same arguments have been made before Froogle, and as far as I can see there has not been a negative impact on affiliate marketing.

    I can't really sense what Google is up to with this Base. Time will tell, but it seems they are after both eBay & craigslist (which eBay owns a part of). I guess it'll be marketplace with Google twist ~

  12. #12
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Quote Originally Posted by heisje
    .


    are you aware that this is an affiliate forum?
    .
    I think that every time I see a Google-purist post!
    There is no knowledge that is not power. ~Hemingway

  13. #13
    Full Member heisje's Avatar
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    I detect a dangerous trend.
    froogle, a temporary flop (emphasis on temporary) has not dissuaded google from trying to become a marketplace force - and in that marketplace affiliates have no place.

    sooner or later they will get it right.

    in their mindset, affiliate marketing is a true menace (remember the talk about "thin affiliates" ?)

    affiliate marketing may be so marginalised that it is rendered of no significance.

    heisje


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  14. #14
    Affiliate Manager Sami B - Uncommon Goods's Avatar
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    Quote Originally Posted by heisje
    are you aware that this is an affiliate forum?
    A democratic affiliate forum where everybody is entitled to their opinions within forum rules.

  15. #15
    Full Member heisje's Avatar
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    emphasis on affiliate, I presume ? . . . .


    heisje


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  16. #16
    Life is Supposed to be Fun! Rexanne's Avatar
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    Google can do whatever they want. It doesn't affect my business plan at all. As long as I attract visitors and keep them interested, I'm set. Guess my "feed" pages will never have a search audience but my visitors go to them, which is what they're for in the first place.

    I don't know who's afraid of Google "thinning" out affiliate sites but I'd be feeling very unstable if I didn't have a base from which to build. If an affiliate is just building data feed pages to attract SE attention and SE traffic, I think that affiliate will be hard pressed to maintain a business with upcoming competition and IF Goog gets into the game, it'll be all over but the wailing.

    Maybe try to stretch those thin sites out with some unique content, even if it's just a sentence or paragraph about what is being sold or your own unique descriptions of the products. Build a base of visitors who will support your business. Much like a mall store ... make it fun, attractive and offer something of value that the guy down the way selling the exact same merchandise dosn't offer, be it fresh new products, sales people with winning personalities or hot looking (Abercrombies ...) or a joke. Anything to create a sense of comfort, fun or peace or whatever, depending on the audience you're catering to.

    There's content all over the place you can buy or barter. Ssanf has a content generator ... she's on top of the trends by recognizing the need for content to build strong sites that will not have to fear the Goog reaper every time it snaps it's ugly f**** head around.
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  17. #17
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    http://base.google.com/base/base_policies.html

    wow, affiliate marketing is getting lumped in with explosives, drugs, gambling, prostitution, sales of body parts and counterfeiting of goods... i was thinking we weren't having that much fun...

  18. #18
    ABW Ambassador Ron Bechdolt's Avatar
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    Yeah, after I read that I was not sure what really was allowed there. Oh, my, what a list of exceptions.
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  19. #19
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    "in their mindset, affiliate marketing is a true menace"

    I think crap, replicated crap is what they don't like, affiliate sites and non-affiliate sites. If they were out to get affiliates they can do it overnite and remove affiliate sites from their index. Thinking this has anything to do with the future of affiliate marketing is the usual over reaction to things.

  20. #20
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Shore up the value-add of your sites folks.... I meant that. Base.Google is the underlying comparision shopping feature of the Fruggle engine. Think of a best mix of ebay "buy now" feature, with Amazon Store's e-catalog -wish list -one click buy, and throw in Shopping.com /Bizrate/Nextag price comparisions, and you have product lookup dominance. Not right away, but soon Froogle will get branded in the Googlers mindset. The bottom won't drop out of the affiliate networks as anyone practicing my tag line will always survive.

    Froogle offers this free to Adwords accounts who are Fulfillment merchants (shopping cart/delivery source) so no one can compete on the price or end to end service. The networks have SEM in-house marketing depts for merchant clients. The Super affiliates do too. Merchants with fulltime AM's will demand Froogle exposure to give better ROI to their Adwords expenses. PPCSE will remain an affiliate crap shoot. Good legit affiliate sites will spend time to increase sticky, appeal and get real on OPT-in e-mail visitor lists. The networks will offer merchants turn key fee based entry into the Froogle Engine. They'll also continue to protect their thieving, double dipping BHO's, who will fail in their fight to legitimize their existance in the minds of shoppers. Microsoft's VISTA and One Care, alongside improved Anti-Spyware/Adware programs, will whack the BHO drive-bys and hidden bundle installs, lowering the impact of BHO's mass reach.

    There you have it. Improved your site to better focus and interest a shopper.... before the click. Merchants who are interested in keeping their value-add domain bound affiliates best work on making sure they earn some bucks , or your branded as a non-converter. No merchant better try setting a house cookie on those Froogle links or you'll here our wrath. Google's here to stay ... so shoppers will learn to bypass the hype and SERP/PPCSE white noise and Froogle it. Sad, but true as I see immediate Froogle results by hand entering some products..
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  21. #21
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    This is the same rule craigslist.com has always had. It makes sense. Otherwise the listings would be flooded to the point of being useless. Or should they not allow all affiliates in, because that would be crazy, but only you? The justification for what others consider spam is often - well i just did it - not what happens when a million people do it.

    Is this an affiliate forum? Sure, but does that mean we should burn down those things that are not made just for affiliates? I think it is a reasonable rule and is good for their system, as it is good for craigslist.

    Chet
    Last edited by chetf; November 17th, 2005 at 12:15 AM.

  22. #22
    Full Member heisje's Avatar
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    rexanne, mike : true.

    but, even so: you'll still be out of Google Base, Froogle and whatever else comes along from the other SE (this is only the beginning, no doubt).

    the share of the market you shall be allowed to be active (either as a "thin" or "thick" (!) affiliate) seems to be shrinking - rapidly.

    for a limited time it seemed like affiliate marketing was gaining expansion momentum, thus the influx of important merchants. but if affiliate marketing keeps getting marginalised, losing market share to a hundred innovative new channels, its significance as a marketing channel shall shrink - and then we may observe many important merchants departing (some already do?) and others considering to enter never actually doing so. for them the costs must justify the significance of the results.

    this is not doomsday, but is the future as bright as we thought? I wonder . . . .


    heisje



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  23. #23
    Senior Affiliate Manager AMWSO James - AMWSO's Avatar
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    After a cursory looks at this Google Base thing, it looks to me like Google is after lots more free content - uploaded by the public - to pimp their AdSense ads on...There are plenty of people who'll upload something because it's free, and Google hopes at least some of the content won't be complete rubbish...

    Really don't know what all the fuss is about...You'll get free hosting and maybe a few dollars from AdSense - which the Big G will push hard to users...End of story...
    James D. Nardell
    AMWSO.com Affiliate Management Team
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  24. #24
    Full Member heisje's Avatar
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    google is not investing millions to scramble after peanuts.
    sooner or later they will get it right - and Y and MS . . .


    heisje


    .
    Last edited by heisje; November 17th, 2005 at 04:06 AM.

  25. #25
    Senior Affiliate Manager AMWSO James - AMWSO's Avatar
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    Who said that this amounts to peanuts? For the average adsense affiliate it won't equate to much (though not all by any means) but for Google it amounts to a lot of cash...

    Adsense/Adwords is where they make the cash, so of course they want to push it as hard and as far as they can...New channels = new $$$
    James D. Nardell
    AMWSO.com Affiliate Management Team
    email: James.Nardell [@] AMWSO.com
    Phone: (805) 624-5669
    IM - Google/Skype: JamesNardell
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