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  1. #1
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    September 6th, 2005
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    He v.s She
    I love studies on consumer behavior. This is a quote from an Internet Retailer article.

    Re: Men.
    "Three-week collages and journals, and intensive interviews resulted in cognitive maps that showed men's primary emotional state shifting dramatically from angst-ridden in the offline shopping world to feelings of power online."

    (What's really fun is that you can replace the phrase "offline shopping world" with almost any activity )

    Re: Women.
    "Women shifted from chiefly feeling entertained offline, where they viewed shopping as an important social ritual and sensual journey of discovery, to feeling empowered online."

    (Again, you can replace the term shopping with almost any other activity.)

    Love it.
    best,
    Carolyn
    ShareASale Client Services
    Y!: SAS_CTang
    e: ctang(at)shareasale.com

  2. #2
    The affiliate formerly known as ojmoo
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    January 18th, 2005
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    So both men and woman have the same reaction to shopping on line. POWER!!!

  3. #3
    Affiliate Manager nish's Avatar
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    July 6th, 2005
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    Very true. In the offline shopping world I feel that I'm being taken advantage of.. and in the online world.. oh well, I'm in control.

  4. #4
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    September 6th, 2005
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    Ooh, another tidbit (this is a great article):

    "Women are 1.5 times more likely to add items ot the shopping cart for later viewing (carts are a winnowing tool that accomodate women's stop-and-start shopping patterns), and are two times more likely to use visualization tools than men."

    "Men are 20% more likely to use comparison tools than women."

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