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November 21st, 2005, 03:14 PM #1Impressions Virsus Clicks
What is a good ratio of impressions virsus clicks? If you have 10,000 impressions what should the normal click ratio be?
November 21st, 2005, 05:42 PM #2
i think there are too many ways of looking at it. I'd be more concerned about clicks vs. sales.
November 21st, 2005, 06:05 PM #3
November 21st, 2005, 06:11 PM #4
It really depends on the product/service offering.
Why not speak to specific Affiliate Managers and find out what the average 'good' conversion rate is for their program?
Then you can compare.
A small ticket item will of course convert a lot more quickly than a big ticket item...
Hope that helps.
November 21st, 2005, 06:42 PM #5Originally Posted by Herb ԿԬ
November 21st, 2005, 06:59 PM #6
Originally Posted by Herb ԿԬJason
- Join Date
- March 25th, 2005
November 21st, 2005, 07:07 PM #7
So am I right in putting it this way: impression/click ratio is a 'rough' indicator of how good the affiliate is, while the click/sales ratio is a 'rough' indicator of how good the merchant is.
(emphasizing 'rough' since there are tons of other factors involved)
November 21st, 2005, 07:22 PM #8
Impression to click ratios as reported can often be very inaccurate anyway.
If you have 10 items on a page, each with it's own impression tracking pixel, and 1 out of 10 visitors clicks, your click-to-impression ratio will report at 1% even though it is actually 10%.
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