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  1. #1
    Join Date
    January 17th, 2005
    Knowing what you should be testing.
    By: Eugenijus Sakalauskas

    When you're testing e-mail promotions to determine which approach will
    produce the best results, you'll want to be testing a number of things,

    Same offer; different subject lines. Test the exact same e-mail
    promotion in the exact same format and change only line of each.

    Same subject line; different letters. Use the same subject line
    And the same format , but alter the body of your letter sligthtly.
    This doesn't mean you have to write an entirely new letter; instead,
    try tweaking just one section so you can determine which
    change makes the difference.

    Different opening paragraphs. It's a good idea to create a letter
    that works , then try a couple of different opening paragraphs.
    This is area of the letter that will have the biggest impact on your sales,
    because this is where people make their "read it or delete it" decision.

    Different offers. You don't always have to be testing the effec
    of different salescopy – you can also try testing the appeal of o
    offer versus the interest in another.

    Different price points. You should always test a few different prices
    for a new product or promotion. It's amazing but true – a product
    will often sell more at a higher price then at a lower , discounted
    price…though often somewhere in between is your best bet.
    Test at least three prices points for any product.

    Different angles. Try a couple of different angles in your promotions.

    Different salesletters. If your e-mail promotions link your customers
    to a salesletter at your web site, try using the same mailing and the
    same subject line, but linking to different salesletters or web pag
    ( with different headlines, angles, etc)

    Different formats. While we used to send almost all of our e-mail
    promotions in HTML format , we have recently discovered that our
    audience is more responsive to mailings in plain text format. Again,
    if we weren't constantly testing and tweaking our promotions , we
    never would have learned this.

    Short copy versus long copy. Depending on your promotion , the
    length of your e-mail can play a large in its success.
    Typically , e-mail that are more than two pages in length don't get
    read – but this is not always the case. Sometimes , you need tha
    extra, persuasive text to convince your potential customers that your
    offer really is the best. Try testing a three-quarter-page email
    promotion versus one that is closer to one and half pages in length.

    The single most important thing you can do to guarantee the long term
    success of you e-mail marketing program is to constantly test every
    aspect of your promotions.

    So what , exactly , should you be testing? Anything and everything.
    You should try testing things like:

    Subject lines
    Opening paragraphs
    Price points

    ..and this is just the beginning. Fell free to test as many different elements of your e-mail promotions
    as you can think of. It can only improve your bottom line.

    Eugenijus Sakalauskas is an established ezine publisher
    and direct marketer who specializes in developing new
    ideas and methods on
    E-Ezine - Free marketing recourses,articles,website promotion tips.
    Get FREE info
    Last edited by MichaelColey; November 24th, 2005 at 08:55 AM. Reason: Removed spam links

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    This is the third time you've posted an article just to spam your links. I'm not sure why you haven't been banned before, but you are now.

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