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  1. #1
    Sgt. Joe Friday frank3iii's Avatar
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    January 18th, 2005
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    The "New Claria"
    I haven't seen this posted yet but, if it was please delete this one.

    Wired.com has a three page article on the changes Gator made to become Claria. And the changes Claria is/has made to rid itself of the stigma of being a parasite.

    www.wired.com/wired/archive/13.12/spyware.html

    Looks like data mining is now considered a 'good' thing.
    "Just the facts, Ma'am." Sgt. Joe Friday, Dragnet

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    Not so new...

    "Best of all, government agencies and watchdog groups have given their blessing to the company's latest product: software that watches everything users do online and transmits their surfing histories to Claria, which uses the data to determine which ads to show them.

    Apart from plush new offices at the northern edge of Silicon Valley, it's remarkable how little the latter-day Claria differs from the old Gator."

  3. #3
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    a really good article, every affiliate should read it.

    but like so many others, there's a strong focus on money from ads while the revenue stream from affiliate commissions isn't being fully understood and reported.

  4. #4
    The Thin White Duke PreacherMan's Avatar
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    April 22nd, 2005
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    Great article. I agree with Donuts, the affilates plight is just not big enough to warrant attention equivalent to adware/spyware.
    Keep on learning, keep on earning. :fan:

  5. #5
    ABW Ambassador
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    Contributing editor Annalee Newitz has a "related article" listed at the bottom of page 3.

    [no comment by me]

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