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December 2nd, 2005, 02:15 AM #1The "New Claria"
I haven't seen this posted yet but, if it was please delete this one.
Wired.com has a three page article on the changes Gator made to become Claria. And the changes Claria is/has made to rid itself of the stigma of being a parasite.
Looks like data mining is now considered a 'good' thing."Just the facts, Ma'am." Sgt. Joe Friday, Dragnet
December 2nd, 2005, 07:39 AM #2
Not so new...
"Best of all, government agencies and watchdog groups have given their blessing to the company's latest product: software that watches everything users do online and transmits their surfing histories to Claria, which uses the data to determine which ads to show them.
Apart from plush new offices at the northern edge of Silicon Valley, it's remarkable how little the latter-day Claria differs from the old Gator."
December 2nd, 2005, 07:49 AM #3
a really good article, every affiliate should read it.
but like so many others, there's a strong focus on money from ads while the revenue stream from affiliate commissions isn't being fully understood and reported.
December 2nd, 2005, 07:58 AM #4
Great article. I agree with Donuts, the affilates plight is just not big enough to warrant attention equivalent to adware/spyware.Keep on learning, keep on earning. :fan:
December 2nd, 2005, 08:53 AM #5
- Join Date
- January 18th, 2005
- West Coast USA
Contributing editor Annalee Newitz has a "related article" listed at the bottom of page 3.
[no comment by me]
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