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  1. #1
    Affiliate Network Rep Amanda_A's Avatar
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    October 20th, 2005
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    Input on Creatives
    Hi everybody,

    I was hoping to get some input from you guys regarding what kind of creatives you like and what converts vs. what doesn't. If you have a second, could you take a look at the thread below? Thanks!

    http://forum.abestweb.com/showthread...525#post510525
    [LEFT][FONT=Verdana]Amanda
    Affiliate Manager
    Share Results Affiliate Network

    [URL=http://www.shareresults.com/ai_affiliatesignup1.php]Join the Share Results Affiliate Network today![/URL]

    e-mail: [EMAIL=amanda@shareresults.com]amanda@shareresults.com[/EMAIL]
    [URL=http://www.shareresults.com]www.shareresults.com[/URL]

    [I]"Ginger Rogers did everything Fred Astaire did, only she did it backwards and in
    high heels." [/I] ;)

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  2. #2
    CPA Network Rep JP Sauve's Avatar
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    January 18th, 2005
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    Unless you're going for brand advertising, the job of a good creative is to elicit a click from the surfer... that's it. So a short & sweet push of the benefits of your site/service/promotion is all you want in your creative. This is mostly for short text links and banners. "printer ink - 50% off!", "meet singles - free sign up", "One day only sale". Adding a face of someone attractive helps too, as it catches the surfer's attention.

    Longer ads, like HTML ads, and particularly article-type ads, can throw in a little bit of pre-sell knowledge to help your conversion a little, but no so much as to take away from the click-through-rate.

    Good rule of thumb is that you want the ad to get a click, and the site to convert the lead. Too many people try to sell the product in the ad, too many details, and that's not so good.

    If you're not brand advertising, creatives that mostly push your logo are useless unless you've got a really strong descriptive site name/logo. At least that's my opinion.

    As for my fav creative, I like to 250 character text ad. As the owner of a network, I'm always telling my merchants to make them available to affiliates as it's the perfect size for an ad in text newsletters.
    [font=verdana][b][size=3][color=red]Are you familiar with [URL]MaxBounty.com[/URL] yet?[/color][/b][/size][/font][font=verdana][b][size=1][color=black]
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  3. #3
    Affiliate Network Rep Amanda_A's Avatar
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    October 20th, 2005
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    Thanks for your input, JP!

    Anyone else who does AM for beauty-related merchants have any thoughts?
    [LEFT][FONT=Verdana]Amanda
    Affiliate Manager
    Share Results Affiliate Network

    [URL=http://www.shareresults.com/ai_affiliatesignup1.php]Join the Share Results Affiliate Network today![/URL]

    e-mail: [EMAIL=amanda@shareresults.com]amanda@shareresults.com[/EMAIL]
    [URL=http://www.shareresults.com]www.shareresults.com[/URL]

    [I]"Ginger Rogers did everything Fred Astaire did, only she did it backwards and in
    high heels." [/I] ;)

    [/FONT][/LEFT]

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