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  1. #1
    Moderator Nabz's Avatar
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    Shoe Merchants Reversals November %
    If you are promoting more than one shoe merchants then Why not share you reversal rates for november.
    Below are reversals rates for November for different shoe merchants I promote. This % is not on 2 or 3 sales, I have derived more than 15 sales for most merchant, and more than 50 sales for zappos, shoemall and mason shoes.

    Shoemall = 0%
    Auditions Shoes = 0%
    Wissota Trader = 0%
    Maryland Square = 0%
    ShoeBuy = 0%
    Magellan's Travel Supplies = 0% (Travel Shoes)
    Shoes.com = 14%
    MasonEZPay = 15%
    Zappos = 30%

  2. #2
    Outsourced Program Manager Angel Djambazov's Avatar
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    Ours averaged 10% across network in case anyone's curious.
    Angel Djambazov
    Managing Edtior ReveNews
    OPM for Keen Shoes and Graphicly.com

  3. #3
    Member felix8's Avatar
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    Quote Originally Posted by nabeelk
    If you are promoting more than one shoe merchants then Why not share you reversal rates for november.
    Below are reversals rates for November for different shoe merchants I promote. This % is not on 2 or 3 sales, I have derived more than 15 sales for most merchant, and more than 50 sales for zappos, shoemall and mason shoes.

    Shoemall = 0%
    Auditions Shoes = 0%
    Wissota Trader = 0%
    Maryland Square = 0%
    ShoeBuy = 0%
    Magellan's Travel Supplies = 0% (Travel Shoes)
    Shoes.com = 14%
    MasonEZPay = 15%
    Zappos = 30%
    Thats is not good enough info without your conversion rate for each merchant.
    After 30% revarsal with zappos you still left with more money than with the others.
    Israeli Guy

  4. #4
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    40% on Zappos. I couldn't believe it. I wasn't very happy to say the least.

  5. #5
    ABW Ambassador Airstrip's Avatar
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    On how many sales, if I may ask.?
    Return rates can be very deceiving, particularly on low numbers. Personally, I don't think you can compare reversals on anything less than 30 sales per month. The more sales you have the more accurate the stats. If you have several hundred sales from a merchant per month, month after month, you will see a much more consistant reversal rate as well as conversion rates. Then, you can compare. Otherwise, look strongly at conversion rates only.
    Low numbers allow for too much fluctuation in stats. Your other option is to make a comparison on a semi-annual basis, once you have some serious numbers.
    The best things in life are not things at all...

  6. #6
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    10 times that volume starts to be statistically significant

  7. #7
    ABW Ambassador Airstrip's Avatar
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    You are right....
    Quote Originally Posted by Aviators
    10 times that volume starts to be statistically significant
    Aviator is right, but if the volume isn't there monthly, then don't jump to conclusions and compile numbers until you have a few hundred sales from each merchant to compare stats..
    The best things in life are not things at all...

  8. #8
    Moderator Nabz's Avatar
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    Alright, Here are the stats from 19-sep-2005 to 19-dec-2005

    MasonEZPay: 779 Sales, 116 Reversals: 14.90%
    ShoeMall: 371 Sales , 3 Reversals: 0.80%
    Auditions Shoes : 67 Sales, 0 Reversals: 0%
    Zappos: 536 Sales, 108 Reversals: 20.15%

  9. #9
    Member Kevin Collier's Avatar
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    well nabeelk,

    Your Zappos numbers look pretty good. I have approximately the same number of sales for that period of time but my percentage is right around 29% for the same period of time. In fact, I have never had a month where my Zappos reversals were less than 28%. I have also had months where the reversals were right around 40%. All in all, I average around 30%.

    It sure does vary between merchants but Zappos has a rare offer of free shipping and free return shipping so that is bound to entice the shopper who is willing to order several pairs of shoes and then return what they do not want to keep.
    :warning: If we don't get some cool rules ourselves.... pronto... then we'll just be bogus too..

  10. #10
    Moderator Nabz's Avatar
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    Well, I just noticed one thing, after calculating the reversals the conversion rate of shoemall is similar to zappos, according to my stats.

  11. #11
    Full Member fg20878's Avatar
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    Quote Originally Posted by nabeelk
    Alright, Here are the stats from 19-sep-2005 to 19-dec-2005

    MasonEZPay: 779 Sales, 116 Reversals: 14.90%
    ShoeMall: 371 Sales , 3 Reversals: 0.80%
    Auditions Shoes : 67 Sales, 0 Reversals: 0%
    Zappos: 536 Sales, 108 Reversals: 20.15%
    Your Zappo number is much better than mine.

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