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  1. #1
    Outsourced Program Manager Rick - Bitcom's Avatar
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    October 3rd, 2005
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    Analytics Tools
    What analytics tools do people like out there? What kind of information is the most important to look at?

  2. #2
    ABW Ambassador
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    January 18th, 2005
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    >What kind of information is the most important to look at?

    ROI

  3. #3
    Newbie
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    December 14th, 2005
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    I use 3 different kinds -

    Directrack for my affiliates
    Search Optimizer as a master for PPC and anything else
    Clicktracks for logs

    Each offers a differetn look at the same data.

    Search Optimizer for ROAS%

  4. #4
    Member johnm's Avatar
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    August 24th, 2005
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    I have used urchin (now available as google analytics) for years, and it's been a big help. Though, some of the best data I've collected has come from a web application I wrote to track my impressions, clicks, page referrals, etc. into a database so I can correlate clicks with the page the ad appeared on, and how they got to that page (and of course, where they go). I also associate geolocated data with each impression, click, etc.

    Bottom line, if you are serious about web analytics, collect every piece of data you can, and put some real effort into thinking about how you want to look at it and work with it.

    The most important measurement is not always ROI! For example, if you find out 40% of your traffic is foreign, and you don't have any appropriate programs running for those folks .... you might be wasting your bandwidth, and missing out on some real income.

    Quote Originally Posted by Gigagolf
    What analytics tools do people like out there? What kind of information is the most important to look at?

  5. #5
    Affiliate Manager MarcFolch's Avatar
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    December 21st, 2005
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    21
    Looking at this exact issue for my company
    I have been doing research into analytics over the past week or two for my company and here are my impressions of a few competitors.

    Webtrends - Well positioned as the market leader. This software will do anything you can possibly want. But it practically requires a PHD in Webtrends-ology. This is a solution that seems best suited to a fairly large enterprise who has a dedicated tech team who can do the necessary learning and spend the time to set up whatever reports and results the rest of the company needs from the software.

    Clicktracks - Has more constrained functionality than Webtrends, but is so elegantly simple that a 10 year old can use it. Instead of dozens of reports, you have only 6 simple ones. One of Clicktracks' unique features is that it can superimpose the traffic stats on a copy of your website. This makes it 2-second simple to see exactly who is going where on your site and what they are clicking on.

    So depending on your needs, if you want flexibility and are a fairly large organisation, take a look at Webtrends. If you want something very simple and quick (significantly less expensive when you take into account installation costs), take a look at Clicktracks.

    Marc

  6. #6
    Outsourced Program Manager Rick - Bitcom's Avatar
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    Thanks for your responses everyone. Has anyone heard of or used Coremetrics?

  7. #7
    Full Member asr_guy's Avatar
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    June 12th, 2005
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    I think Coremetrics is for the big sites. Another to check is IndexTools. I have several clients using them and the middle (business) edition is worth the $50/month. One nice feature is the "scenario" where you can define a series of steps - e.g. a shopping cart checkout and it shows where people drop out at each stage.

    Also one thing to really look for is storage of each click trail. Sometimes you just need to know where someone went - all the way. From what I can tell Google Analytics (urchin) doesn't store at this level. IndexTools does.

    Cheers,
    Peter
    [URL=http://www.typoassassin.com/?utm_source=abestweb&utm_medium=forum&utm_content=p&utm_campaign=sig]Are these affiliates stealing from you?[/URL]

  8. #8
    Outsourced Program Manager Rick - Bitcom's Avatar
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    Thanks Peter. I appreciate the help.

  9. #9
    Newbie Lexad's Avatar
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    April 10th, 2006
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    Las Vegas - Shanghai,China
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    39
    WebTrends
    Advantages
    - Best brand awareness
    Supports Microsoft OLAP Manager
    -
    - Integration partnerships with Siebel, Vignette, Broadvision, and other CRM, CMS, and e-commerce packages
    Disadvantages
    Windows only
    -
    The WTs software application is over 100mbs and typically
    -
    takes over an hour to download. Add GEO data and you have to download another 480mbs.
    Cost-per-click analysis requires Excel spreadsheet and special
    -
    macros
    Per-pageview charges on software version
    -
    Extremely resource intensive - 10 WT servers per Urchin server,
    -
    typically, not scalable
    No dynamic visitor segmentation
    -
    Extremely slow java-based site overlay which requires a plug-in -

  10. #10
    Newbie Lexad's Avatar
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    April 10th, 2006
    Location
    Las Vegas - Shanghai,China
    Posts
    39
    WebSideStory
    Advantages
    Deep feature set

    Good customizability

    Integration with Salesforce.com
    Disadvantages
    HBX OnDemand is an expensive, high-end only product
    It relies on an Oracle database, so will remain very expensive Complex integration

    Professional Services required

    No dynamic visitor segmentation

    Slow report building/delivery
    No group-user management

    Multiple types of javascript tags required

    Does not support double-byte languages

    No software version

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